Creative Brand Specialist/ Graphic Designer

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Overview:

The Creative Brand Specialist/Graphic Designer is responsible for developing and maintaining a cohesive brand identity across all platforms. This role collaborates with marketing leadership to create visually compelling graphics, design marketing assets, and oversee branded merchandise. 

Essential Functions:

1. Brand Management: 75%

• Maintains and updates the brand guide to ensure cohesive and consistent brand representation across all materials, platforms, and channels.
• Collaborates with marketing leadership to refine and evolve the brand identity, ensuring it remains fresh, relevant, and impactful.
• Ensures all campaign assets adhere to brand guidelines, maintaining consistency in visual style, tone, and messaging across all channels.
• Designs visually compelling graphics for diverse platforms, including social media, print, and digital formats. 
• Develops branded assets for internal and external marketing campaign use, including info graphs, presentations, advertisements, trade show and career fairs. 
• Designs and produces brochures, flyers, and other print collateral to support marketing initiatives.
• Standardizes and creates email signature templates across departments for cohesive branding.
• Stays up to date with design trends and branding best practices.
• Works cross-functionally with internal teams to support marketing and branding initiatives.

2. Branded Merchandise & Assets: 20%

• Oversees the selection of, design, and procurement of branded promotional items for events and campaigns.
• Collaborates with vendors to design and order branded apparel for employees and promotional use.
• Oversees the corporate store, keeping inventory current for branded items, apparel, and promotional materials.
• Handles internal and external brand logo requests, ensuring consistent and appropriate use across all platforms and channels.

3. Performs other duties as assigned. 5%

Education and Experience:

• Bachelor’s degree in marketing, Communications, or a related field preferred.
• 1-3 years of proven experience in graphic design and brand management. 

Skills/Abilities:

• Excellent verbal and written communication skills, with the ability to collaborate with various departments and external vendors. 
• Excellent interpersonal and customer service skills.
• Excellent attention to detail and commitment to maintain brand integrity.
• Able to manage multiple projects and meet deadlines in a fast-paced environment.
• Knowledge of branding principles, typography, color theory, and layout techniques.
• Proficient with Microsoft Office Suite. 
• Proficient in design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign). 

Work Environment:

• Office environment.

Physical Demands:

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

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