Location: Hampshire, IL or Shawnee, KS
Department: Marketing
Reports To: Sr. Brand Manager
Travel: Less than 25% / year
Position Summary
Lead PetAg’s brand communications development and portfolio management to strengthen brand positioning and drive growth. Own brand strategy support across where-to-play decisions, consumer research, innovation/renovation stage-gate leadership, pricing, and SKU prioritization/rationalization, while supporting Sales with customer sell-in tools and monthly business reviews.
Compensation & Benefits
- Employee Ownership (ESOP): Company-funded retirement contribution of approximately 18% of pay, plus 401(k)
- Competitive base salary with performance-based bonus opportunity
- Comprehensive benefits package: Medical, Dental, Vision, Life, Disability, FSA, and Pet Insurance
- Generous paid time off, paid holidays, and parental leave
- Fitness and tuition reimbursement programs
Essential Duties & Responsibilities
- Drive development of brand communications (positioning, identity, messaging, storytelling briefs) in partnership with the Brand Director to support consumer recruitment and brand growth.
- Support situation assessments, where-to-play choices, and annual brand strategy development and planning by contributing analysis, recommendations, and cross-functional coordination aligned with marketing leadership direction.
- Serve as day-to-day Brand Manager for assigned PetAg categories (e.g., Supplements, Nutrition, Grooming), leading core business activities (4Ps/5Cs) while ensuring strategies and decisions align with marketing priorities.
- Lead the marketing workstream for renovation projects through the Stage-Gate process, ensuring consumer and brand fit while presenting options, risks, and recommendations; support new product go-to-market launches with cross-functional partners.
- Support management of the domestic and international product portfolio, including SKU rationalization and priority ranking, providing insights and recommendations that drive P&L growth and margin improvement.
- Own monthly business/product performance reporting and develop insights and “so what” implications to inform the Brand Director and guide strategic decision-making.
- Lead or collaborate on consumer research initiatives to strengthen brand strategy, positioning, and project decisions, ensuring findings are translated into recommendations for leadership alignment.
- Partner with Sales to develop customer sell-in stories and tools that drive distribution, velocity, visibility, and promotion in line with brand strategy and leadership guidance.
- Support pricing management by serving as a source of truth for PetAg pricing data and helping develop price pack architecture and SKU-level recommendations for review and approval by marketing leadership.
- Monitor marketing trends, competitor activity, and customer insights to provide ongoing updates and recommendations that keep marketing leadership informed and proactive.
- Perform other duties as assigned.
Required Qualifications
- Bachelor’s degree in Marketing, Retail Marketing, Business, or related field.
- 4+ years of experience including pet/animal health CPG (or adjacent), retail/product marketing, financial oversight, and exposure to product P&L management; brand management experience in B2C animal health or human supplements preferred.
- Strong strategic thinking, analytical skills, and the ability to translate insights into actionable recommendations.
- Excellent written/verbal communication, presentation, and cross-functional collaboration skills.
- Strong organizational and project management skills; ability to manage multiple priorities and execute with minimal guidance.
- Proficiency in Microsoft Office and marketing analytics tools; familiarity with syndicated tools (e.g., Nielsen, SPINS/IRI) a plus/required as applicable.
- Travel is less than 25% / year.
Work Environment & Culture
PBI-Gordon Companies offers a collaborative, employee-owned environment where accountability, partnership, and continuous improvement are valued. Team members are encouraged to contribute ideas, develop professionally, and grow their careers alongside the business.
Equal Opportunity Employer
PBI-Gordon Companies is an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees.
Ready to Apply?
If you're energized by building strong brand positioning, translating consumer research into growth-driving decisions, and partnering cross-functionally to bring products to market, we'd love to hear from you.
Apply today to join an employee-owned organization that invests in its people while advancing the wellbeing of pets and their families.
The pay range for this role considers a wide range of factors including but not limited to: skill sets, experience and training, licensure and certifications, geographical location, and other organizational needs.
The estimated pay range for this role is $69,437 Min to $104,156 Max per year.
Additionally, you will be eligible to participate in a bonus incentive program associated with this specific role.