Reports to: Sr. Marketing Manager
Position Summary
This role will assist the Marketing Team to help set strategic direction and provide tactical support. Tactical support will include execution and administration of the conference and tradeshow strategy, management of marketing literature and collateral used by the Marketing, Medical Affairs and Sales Teams, and the management and optimization of the Marketing budget. The role supports close coordination between the Marketing, Medical Affairs, and Sales Departments. This position is designed to support the candidate’s future promotion into a Product Management or Program Management role.
Compensation & Benefits
- Employee Ownership (ESOP): Company-funded retirement contribution of approximately 18% of pay, plus 401(k)
- Competitive base salary with performance-based bonus opportunity
- Comprehensive benefits package: Medical, Dental, Vision, Life, Disability, FSA, and Pet Insurance
- Generous paid time off, paid holidays, and parental leave
- Fitness and tuition reimbursement programs
Essential Duties & Responsibilities
- Facilitate Marketing tradeshow strategy development with the full Marketing Team, Medical Affairs, and the Channel/Corporate/eCommerce Team to drive cross-portfolio and cross-functional collaboration for impactful presence, by:
- Researching opportunities (audience, marketing & sales capabilities, costs)
- Composing an annual budget and calendar proposal
- Sharing the proposal with Product Managers & Medical Affairs to develop Pegasus annual strategy and tactical execution plan
- Identifying budget efficiencies across shows
- Working with the Digital Marketing Manager and Marketing Programs Manager to identify metrics-driven start/stop/continue opportunities YOY
- Lead execution of the Marketing-sponsored conference and tradeshow tactical plan, by:
- Managing the budget to cover: booking; booth placement, furnishing, build and teardown; in-booth activities; promotional items and giveaways; apparel
- Managing all logistics, inclusive of: booking, booth placement and design, booth construction/teardown/storage; lead retrieval capabilities; ordering, shipping, and set up of apparel, collateral, promotional items and giveaways
- Managing vendor relationships with all conferences/tradeshows as well as all conference/tradeshow fulfillment vendors
- Facilitating the design of in-booth activities with the fuller Marketing Team
- Facilitating the preparation of sales and professional veterinary service colleagues for tradeshow activities, inclusive of organizing pre-show orientation slides with Product Managers
- Attending events on-site attendance (incl. VMX, WVC, others as needed)
- Serving as conference/tradeshow and vendor Point of Contact for all marketing-sponsored tradeshows
- Working with the Digital Marketing Manager and Marketing Programs Manager to activate post-show lead follow-up
- Manage and maintain the calendar of external Marketing and Sales (Corporate, Distributor, eCommerce, Field, Inside) events and promotions by:
- Collaborating with Marketing and Sales during the annual operations planning period to stand up next fiscal year’s calendar
- Including all events, i.e. tradeshows, geographical customer meetings (e.g. local VMAs, equine meetings, regional distributor sales meetings, etc.), national distributor partner meetings, and key opinion leader summits
- Including all product promotions and sponsored events and promotions
- Updating the calendar with specifics as they are determined, including: event/promotion type; logistics
- Managing the provision of promotional assets and collateral, ad placement, etc.
- Manage and track the advertising and promotion expenditures budget to ensure spending aligns with approved budgets by:
- Meeting monthly with Product Managers to update the department Budget tracker
- Ensuring timely payment of marketing vendor invoices in accordance with company policies and payment terms using Medius and other business software tools
- Sourcing cost-effective vendors, supplies, and services
- Facilitating a quarterly Marketing Team budget reconciliation meeting, including making recommendations to increase spending effectiveness
- Manage access to and availability of marketing literature and collateral by:
- Managing the submission process for collateral and literature technical and regulatory review
- Managing vendor relationships with Synergy and Vablet
- Monitoring and managing Synergy, the literature and promotional items platform, ensuring timely processing, accuracy and fulfillment
- Monitoring and managing Synergy Vablet, the electronic marketing literature and collateral platform, ensuring all material is up to date and out of date material is destroyed and/or erased in coordination with the Marketing, Medical Affairs, and Channel/Corporate/eCommerce Teams
- Ensuring all new employee owners have role-appropriate access to Synergy and Vablet , and updating platform usage training as needed
- Coordinating with the Marketing Programs Manager communications regarding Synergy and Vablet updates for Sales/Medical Affairs
- Perform additional duties assigned to support business objectives.
Safety Responsibilities
- Follow all company safety policies and procedures.
- Participate in required safety training.
- Report unsafe conditions, near misses, and incidents promptly.
Required Qualifications
- Education:Bachelor degree required. An advanced degree a plus.
- Experience:At least 3 years of experience in leading projects across functions, trade show management preferred. Budget management with basic accounting experience, and an interest in marketing is highly preferred.
- Skills & Abilities:
- High proficiency in MS Office suite, strong organizational and communications skills required.
- Clear experience in BtoB and BtoC marketing; experience with emerging media a plus.
- Must be able to independently problem-solve and thrive in a transparent, teamwork-focused environment.
- Travel required in this position: Up to 35% annually
- Physical Requirements:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. This position requires the ability to occasionally lift office products and supplies, up to 20 pounds.
Work Environment & Culture
PBI-Gordon Companies offers a collaborative, employee-owned environment where accountability, partnership, and continuous improvement are valued. Team members are encouraged to contribute ideas, develop professionally, and grow their careers alongside the business.
Equal Opportunity Employer
PBI-Gordon Companies is an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees.
Ready to Apply?
If you’re passionate about conference and tradeshow strategy & execution, budget management and optimization, and driving cross-functional collaboration across Marketing, Medical Affairs, and Sales, we’d love to hear from you.
Apply today to join an employee-owned organization where ESOP ownership empowers employees to share in the company’s success.
