Content & Communications Strategist

CONTENT & COMMUNICATIONS STRATEGIST

Reports to: Director of Content and Creative Services

FLSA Status: Exempt

Summary

The Content & Communications Strategist will help develop creative and compelling content and communications to support social media, drive sales, brand awareness, customer engagement, and corporate company needs. The position includes “Graphic Design” work duties and will collaborate closely with all departments to meet brand and business goals. The Content & Communications Strategist will lead the creative execution of marketing materials, including; creative layouts, flyers, logos, and other digital content. This is an exciting opportunity for a passionate content marketer to research, write, edit, and design content that showcases prospects, customers, and partners how PFSbrands is the best solution for them. Adapting to changing schedules and meeting tight deadlines are necessary.

The successful candidate must be well-organized and able to work cross-functionally in a fast-paced environment. Must have experience ensuring brand messaging adherence and influencing others with a clear vision for copywriting and commitment to excellence. This person will be creative, a self-starter, and passionate about content and taking our brands to the next level.

Essential Duties And Responsibilities

• Support the creation of marketing content, from writing copy, to working cross-functionally on design and execution. You will write and edit materials including print/digital collateral and emails.
• Manage all social media accounts. This includes scheduling posts, community engagement, analyzing social media metrics to understand content performance by staying updated with social media trends.
• Plan, organize and maintain the social media content calendar. Collaborate with cross-functional teams to develop content strategies and coordinate posts with marketing campaigns, product launches, seasonal promotions, and industry events. Ensure a consistent posting schedule and maintain brand consistency across all platforms.
• Identify and build relationships with social media influencers and brand ambassadors. Create visually appealing collaboration materials and leverage influencers to expand brand reach and credibility.
• Craft compelling and persuasive copy that complements the visual content and encourages audience interaction, shares, and comments.
• Create and manage company email and print communications for all corporate level projects.
• Support the launch and growth of new products with relevant print/digital content through copy and engaging brand posts.
• Improve overall company profitability by enhancing the company’s visibility thru engaging marketing.
• Collaborate closely with all members of the marketing team along with various departments to fully understand creative scope and needs of projects.
• Evaluate market research, industry trends, and adjust social media strategy to meet changing market and competitive conditions. Use data insights to refine strategy, increase engagement and drive conversions.
• Maintain current skillsets and professional knowledge by participating in educational opportunities, reading professional publications, maintaining personal networks and participating in professional organizations.
• Work to ensure a positive and consistent image for PFS and brands
• Protect, promote and enhance the PFSbrands culture - Live the Core Values of PFSbrands!
• Performs all other duties as assigned and works with all departments.
  
  
  

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, experience and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in Marketing, Communications, Fine Art or related field; or equivalent experience with proven record of success required
• Strong business writing and editing skills (copy writing) with a Marketing/Sales mindset
• Deep understanding of layouts, graphic fundamentals, and typography
• Proficiency in Adobe Creative Cloud Suite products (Photoshop, Illustrator, InDesign, etc.).
• A strong working knowledge and experience in brand development, copy writing, design, photography and video production
• Deep understanding of layouts, graphic fundamentals, and typography
• A strong working knowledge and experience in brand development, copy writing, design, photography and video production
• Exceptional portfolio, demonstrating visuals and communications executed to a very high level of impact and refinement
• Outstanding leadership and organization skills
• Strong project management skills with changing deadlines in a fast-paced environment; ability to lead projects from concept to completion
• Ability to communicate effectively, both verbally and in writing
• Must possess strong interpersonal skills to interact with internal staff and develop strong business relationships
• Innovative and forward-thinking; able to progress the company’s vision
• A team player that is supportive of other company employees
• Avid learner and researcher who takes ownership of their professional development in their job and career
  
  
  

WORKING CONDITIONS

• Work is typically performed in normal office conditions.
• Able to travel occasionally – less than 25%
  
  
  

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be able to sit for prolonged periods of time in front of a computer daily.
• Frequently required to stand; walk; and stoop, kneel, crouch or crawl.
• Must have visual and hearing acuity.
• Digital dexterity and hand/eye coordination in operation of office equipment
• Fast-paced environment, subject to numerous schedule and priority changes and short notice activity.