Content Writer

At Callahan & Associates, our people are at the heart of who we are. As a company, we empower credit unions to impact their members and communities. If you are looking to be part of a fast-paced, 100% employee-owned company that loves the industry we serve, encourages creativity, and rewards excellence – keep reading.

We are looking for someone who wants to roll up their sleeves and make an impact from day one. If you are curious and creative; you love to write, solve problems, and be a team player (who also enjoys working independently to get the job done), come join Callahan.

Five Reasons Why You Want To Work With Us

• You want to work with a team that is competent, confident, passionate, and focused on achieving big goals.
• You want to work on a product and deliver services that have the potential to help millions of people.
• You want to have a voice and employee ownership.
• You want to be part of a fun and healthy work culture.
• You want to work at a company that will provide an opportunity to get you to the next level of your career.

Summary/Objective

The Multimedia B2B Content Writer produces engaging and informative content tailored specifically for our B2B audience. The ideal candidate will be passionate about storytelling and possess a strong understanding of multimedia content creation techniques across various platforms. This role requires a combination of creativity, technical skills, and the ability to write under a deadline.

Essential Functions

• Develop and execute multimedia content strategies aligned with the website's objectives and target audience.
• Conduct interviews with executives to gather insights, perspectives, and industry expertise for content creation purposes.
• Create compelling written, visual, and audio content for the website, including articles, infographics, videos, podcasts, webinars, and more.
• Collaborate with the editorial team to brainstorm ideas, plan content calendars, and ensure consistent messaging across all platforms.
• Research industry trends, market insights, and emerging topics to inform content creation.
• Maintain and update content on our WordPress-based platforms, ensuring the accuracy and relevance of financial content.
• Optimize content for search engine optimization (SEO) to increase visibility and drive organic traffic to the website.
• Monitor and analyze the performance of content using relevant metrics and analytics tools to identify areas for improvement and optimize future content strategies.

Required Experience

Three to five years of content creation or relevant experience.

Preferred Education and Experience

• Bachelor's degree in Journalism, Business, Communications, or a related field.
• Strong portfolio showcasing a diverse range of multimedia content across different platforms.
• Excellent writing and editing skills with attention to detail and accuracy.
• Proven experience with WordPress and content plug-ins, with a basic knowledge of HTML and CSS.
• Proficiency in multimedia content creation tools and software, such as Adobe Creative Suite, Canva, Audacity, etc.
• Solid understanding of SEO principles and best practices.
• Strong communication and collaboration skills with the ability to work effectively in cross-functional teams.
• Creative thinker with a passion for storytelling and a keen interest in B2B topics and trends