We are looking for an experienced Marketing Specialist to manage and execute our content strategy within Schier’s Agile marketing department. This position will report directly to the Marketing Manager and play a key role in helping the company effectively reach targeted audiences to grow the brand and deliver valuable programs, products and services.
The essence of this role:
- Drive Schier’s online marketing strategy, guided by our model of “creating lasting demand by helping a small number of carefully chosen communities.” Areas of oversight include websites, blog, email, social media, YouTube, advertising and search.
- Support the team with traditional marketing needs, like trade show materials, PoP marketing, presentation design, brand libraries, etc.
- Identify and pursue unique campaign opportunities that will increase the strength of each community over time. Strength is defined as increasing participation in Schier's programs, steady progression through clearly defined journeys, long-term engagement, and increasing advocacy behaviors.
- Measure and analyze content performance, making recommendations for necessary adjustments.
- Contribute tactically and strategically across the marketing ecosystem, with a strong ability to learn and deploy new and developing trends in digital marketing.
Typical daily and weekly activities of this role:
- Work in a highly collaborative environment, focusing on digital content and campaigns with the ability and flexibility to contribute meaningfully to all marketing work within sprints, backing up the skill sets of different specialists within the marketing team
- Use project management software to plan and schedule content delivery
- Coordinate and communicate effectively with creative team members (offering clear direction and feedback) and subject matter experts to build effective campaigns
- Track the results of marketing efforts and build scheduled reports to internal stakeholders
- Regularly touch base with other Schier business areas and outside vendors and agencies
Required qualifications for this role:
- Bachelor's degree in marketing, communications or a related field OR equivalent work experience (at least 3 years) in marketing
- Experience managing paid digital media campaigns, including creative testing and budget adjustments for ROAS
- Ability to track, measure and report content/campaign performance, and communicate it clearly to various stakeholders
- Ability to mock up content design and adhere to brand standards
- Superb attention to detail, organized, and able to work under tight deadlines. Grammar and spelling is a strong-suit
- Strong problem-solving skills with a proactive approach to challenges
- Campaign portfolio that demonstrates funnel-stage specific touchpoints, assets and CTAs intended to drive customer actions to achieve campaign goals
- Ability to design on-brand content using Adobe software and/or Canva, with the approval of manager or senior-level team members
- Accept feedback and constructive criticism humbly in the spirit of learning and continuous improvement
Preferred Qualifications for this role:
- Understanding of SEO, PPC, UTM and Google Analytics
- Copywriting experience and ability
- Basic HTML knowledge
- Experience in B2B marketing
- Understands Agile/Scrum project management framework
- Base-level experience with shooting & editing photo/video and/or using AI (responsibly) to create knowledge content
- Experience with CRM, marketing automation tools and email nurturing journeys
What We Do
Schier is the leading manufacturer of grease interceptors for commercial kitchens in the United States. While you may have never heard our name, odds are great that you've walked over the top of one of our products -- probably today. Over the last 20 years, we have earned the reputation as the product and knowledge leader in our field.
US sewers are aging poorly, and kitchen waste (food scraps and grease) is the leading cause of sewer problems: clogs, overflows, and capacity reduction. The resulting maintenance and repair costs taxpayers hundreds of millions of dollars each year. Schier takes a unique and comprehensive approach to minimize this problem, and our dual commitment to environmental stewardship and fiscal prudence goes hand-in-hand. By blocking food waste from the sewer and preventing damage, we not only extend the life of sewers and save taxpayers tens of millions of dollars annually but also contribute to a healthier and cleaner environment.
Why We Do It
Our focus is the kitchen waste market, but our purpose is service to people - specifically our employees. Employees that are respected and taken care of are better equipped, emotionally and financially, to be of service to their own families, communities, and Schier’s customers. By serving one another, we hope to have an exponentially good impact on the world.
Working At Schier
We are thorough in the consideration and design of our jobs so that they are challenging, stable, and directly connected to company success. Our compensation approach is informed by our employee-service focus, and balances time-off, pace, pay, and benefits, including the unique wealth-building opportunity of our 100% ESOP structure. Our managers provide a transparent and information-rich environment that encourages employees to be more and more self-directed. The result is a culture that is found on the best teams - undramatic, good-natured and highly successful.
You will fit our culture if your friends describe you as:
- Humble (we value this trait first and foremost)
- Self-motivated (our employees own stock in the company, we’re all entrepreneurs who pull our own weight)
- Low-maintenance (emotionally intelligent, great on a team)
As a member of our team you will have a manager who:
- Gives clear directions
- Makes sure you have the necessary tools
- Acts with the greater good in mind
- Delegates appropriately
- Takes time to truly understand your role and how you can help the company
- Makes their expectations clear
- Communicates well
- Has effective meetings
- Meets one-on-one with you regarding your performance at least 3 times per year
- Rewards and recognizes your performance
Comprehensive Benefits Package:
- Medical, dental, vision, and life insurance coverage for your entire family (including pets)
- 100% Employee Owned (Employee Stock Ownership Plan, also known as ESOP)
- Quarterly profit sharing bonus
- 3% 401(k) safe harbor
- Paid holidays and PTO policy that promotes a healthy work/life balance
If you are interested in this position, please email your resume and cover letter to: [email protected]
Please note, Schier does not offer sponsorship of job applicants for employment-based visas or any other work authorization at this time. Any offer of employment with Schier is contingent on a successful criminal background check and drug screen. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.