ABOUT CAMPBELL & COMPANY
Campbell & Company is a national consulting firm that serves nonprofit organizations and institutions in all sectors, including education, environment, healthcare, human services, arts and culture, associations and membership organizations, and civic and public affairs. The firm has offices in Chicago and Seattle with regional staff in the Midwest and along the East and West Coasts. Our team-based approach enhances our work and is built into our company’s structure as a 100 percent employee-owned firm.
This is an exciting time for our firm as we evolve to meet the nonprofit sector’s changing needs and implement a new strategic plan to guide our firm’s ongoing growth and priorities.
We work with organizations at critical points in their growth and development, when our expertise and partnership can have a powerful impact. We have four primary service lines: fundraising, communications, executive search, and strategic information services. We assemble versatile teams for every client engagement, working to address the challenges from every angle and crafting clear, integrated solutions.
As a firm, we are fully committed to Diversity, Equity, Inclusion, and Access (DEIA). Accordingly, we’ve created a framework to strengthen the diversity of our firm, address the ways in which we can be more fully inclusive of people from all backgrounds, and work to build equity in our profession and the nonprofit sector. This change framework focuses on our internal talent management, ensuring an inclusive culture, continuous learning, and transparent communication. We are not experts but are getting better every day.
We are also committed to walking with our nonprofit partners in this work. Our goal is to help all our clients be as inclusive as possible, advising on creating inclusive processes and conducting our work through an equity lens. One example of this work is our Equity Partners Program in which we engage with BIPOC-led nonprofits committed to racial equity work.
THE POSITION
Campbell & Company seeks an individual for a Senior Customer Relationship Management (CRM) Marketing Specialist position based in our Chicago or Seattle locations. The Senior CRM Marketing Specialist will work closely with individual consultants and service/sector/geographic teams and will be responsible for developing and implementing client-centric campaigns to drive new business opportunities and acquisition strategies in line with the firm’s objectives.
Reporting to the Director of Marketing Communications, the Senior CRM Marketing Specialist will be responsible for helping to support and implement a marketing and business development strategy for the firm and collaborate with individual consultants to manage the sales process in bringing in new clients.
RESPONSIBILITIES
The Senior CRM Marketing Specialist will have the following responsibilities:
Marketing Communications and Campaign Management
- Develop and execute CRM marketing strategies to drive client acquisition, retention, and stewardship.
- Collaborate with the team to implement automated marketing campaigns utilizing Salesforce and HubSpot (or other marketing automation tools) to nurture leads and clients throughout their lifecycle.
- Analyze client data and behavior to identify opportunities for personalized marketing and advertising campaigns.
- Write compelling and effective content for campaigns, newsletters, blog posts, and other communication channels.
- Monitor and report on campaign performance, providing insights, and recommendations for continuous improvement.
- Other marketing duties as assigned.
Collaborate with Business Developers
- Collaborate with service line teams (fundraising, communications, executive search, and strategic information services) to understand their needs and ensure CRM strategies align with overall business goals.
- Collaborate cross-functionally with business developers and the MBD team to contribute to proposal development, ensuring proposals are persuasive, accurate, and tailored to client needs.
- Collaborate with the Senior Vice President, Fundraising, to develop and implement workflows, automation, and lead management processes that support the service line teams in identifying and nurturing new business opportunities.
- Provide ongoing training and support to business developers on leading practices for using Salesforce.
Platform Ownership and Continuous Improvement
- Manage and maintain the HubSpot and Salesforce platforms, ensuring optimal performance and data integrity.
- Optimize CRM processes and procedures to improve internal efficiency and effectiveness.
- Stay updated with industry trends and best practices in CRM and customer lifecycle management, and continuously seek ways to enhance user experience and improve platform adoption.
QUALIFICATIONS
We are looking for amazing people who have diverse backgrounds and experiences, are inspired by our mission, and are highly motivated to change lives through meaningful work. The successful candidate will have at least 3-5 years of experience in CRM marketing or advertising within a marketing and business development team.
In addition, the successful candidate will possess the following:
- Strong understanding of CRM (e.g., Salesforce) and marketing automation systems (e.g., HubSpot, MailChimp, Constant Contact, etc.) and best practices.
- Proficient in customer segmentation, digital marketing strategies, and data analysis tools.
- Creative and critical thinking skills, i.e., the ability to apply reasoning and logic to new or unfamiliar ideas, opinions, and situations.
- Demonstrated success in time and project management skills, with an ability to work in a fast-paced environment to meet multiple project deadlines and tight timelines.
- Demonstrated success in taking ownership of tasks and seeing them through execution with little hands-on direction. A team-based, collaborative work style with an ability to work independently and with a sense of urgency.
- Exceptional attention to detail
- Exceptional verbal and written communications skills
- Analytical and data-driven
- A bachelor’s degree or equivalent professional experience in digital marketing, communications, or a related discipline is preferred.
For this position, candidates are required to be based in either Chicago or Seattle, with preference given to candidates based in the Seattle area.
COMPENSATION AND BENEFITS
The salary range for this position is $80,000-$84,000 per year. Campbell & Company also offers a generous and comprehensive benefits package that includes medical, dental, vision, life, and disability insurance; transportation benefits, flexible spending accounts, professional development, paid leaves of absence, profit sharing, an Employee Stock Ownership Plan (ESOP), and generous paid time off.
EQUAL EMPLOYMENT OPPORTUNITY
Campbell & Company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. We are proud to partner with nonprofits to advance justice, opportunity, and equity throughout our society and we bring this same commitment to our practices and culture as a company. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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