SOCIAL MEDIA SPECIALIST
The Social Media Specialist will manage social media strategies and campaigns for multiple brands and companies. The role focuses on creating compelling content across social media platforms, and fostering engagement to enhance brand awareness. Working closely with Brand Managers and the internal team, the Social Media Specialist develops and ensures a consistent brand voice, monitors trends, and analyzes performance metrics. The ideal candidate is creative, tech-savvy, and adept at using social media tools to deliver impactful campaigns and drive business results.
Essential Duties And Responsibilities
- Develop and execute long term organic and paid social media strategies with visually appealing and engaging social media content, including graphics, videos, animations, stories, and interactive posts, tailored for platforms such as Facebook, Instagram, LinkedIn, TikTok and more.
- Write compelling and persuasive copy that complements the visual content and drives audience interaction, shares, and comments.
- Collaborate with the Brand Managers and marketing team to align social media content with the overall marketing goals.
- Collaborate with cross-functional teams to create integrated campaigns. Develop captivating narratives and storylines that align with the campaign goals and resonate with the target audience.
- Conduct market research to identify trending themes and topics, effective formats that resonate with the target audience.
- Track current social media trends, industry news, and algorithm changes, and refine our social media strategies accordingly.
- Assist in video/photography projects as needed.
- Develop and execute social media strategies to increase brand awareness, engagement, and followership.
- Manage all social media accounts for designated brands and companies including scheduling posts, community engagement, and analyzing social media metrics to understand content performance.
- Plan, organize, and maintain the social media content calendar aligned with marketing campaigns, product launches, promotions, and events. Ensure a consistent posting schedule and maintain brand consistency across all platforms.
- Identify and build relationships with social media influencers and brand ambassadors. Create visually appealing collaboration materials and leverage influencers to expand brand reach and credibility.
- Create and manage social ad campaigns and ad spends.
- Strategize, initiate and track results for promotional, advertising and branding campaigns using paid social.
- Utilize social media analytics tools to track performance metrics, monitor engagement, and analyze the success of social media campaigns. Use data insights to refine content strategies, increase engagement, drive conversions, and increase ROI.
- Respond to brand reviews and direct messages within 24 hours.
- Perform all other duties as assigned.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, experience and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor’s Degree in Marketing, Communications, or similar related field/experience preferred
- Experience working with a variety of social media networks, such as Facebook, TikTok, Instagram, LinkedIn, etc.
- Meta Ads Manager experience
- Self-starter with the ability to work effectively -- independently and within a team environment
- Ability to anticipate and solve practical problems or issues
- Strong work ethic, communication skills, and organizational skills
- Ability to work in a fast-paced environment, subject to numerous schedule and priority changes and short notice activity
- Excellent verbal and written communication skills
- Proficient with Microsoft Office programs and email (Outlook)
Preferred Qualifications
- Aptitude for crafting engaging social media content with proven results
- Be detail-orientated and organized with the ability to quickly reprioritize tasks or change course to meet demand
- Proven track record in social community management and customer service.
- Experience with social media monitoring and scheduling tools.
WORKING CONDITIONS
- Work is typically performed in normal office conditions.
- Infrequent travel may be required.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Must be able to sit for prolonged periods of time in front of a computer daily
- Frequently required to stand; walk; and stoop, kneel, crouch or crawl
- Must have visual and hearing acuity
- Ability to use hands and fingers to reach, lift and carry 25 pounds on a regular basis
- Digital dexterity and hand/eye coordination in operation of office equipment including a computer
- Ability to speak with, hear, and understand others
