Department: Marketing
Employment Type: Full Time
Location: Los Angeles, CA
Compensation: $100,000 - $120,000 / year
Description
The Marketing Manager is responsible for supporting the organization’s goals by performing a range of duties in marketing, communications, and public relations. This role assists in the strategic execution of marketing plans by managing all aspects of internal and external communication. The Marketing Manager supports the firm’s goals by creating and overseeing high-quality written and graphic content for proposals, qualification packages, presentations, and other marketing collateral. They manage W.E. O’Neil’s digital presence, ensuring brand consistency across all platforms. In addition to producing and reviewing marketing content, this position supports leadership in the development of marketing strategy, manages staff within the marketing department, and ensures all initiatives are aligned with the firm’s business development strategy. This role contributes to the efficiency and effectiveness of the team and may involve cross-functional collaboration.
Key Responsibilities
Brand and BUILD to Last Ambassador
- Manage development and ongoing implementation of corporate brand.
- Provide consistency in brand and how we talk about ourselves.
Best in Class Proposals, Collateral, and Presentations
- Collaborate with business development team to develop and execute pursuit planning activities to win new business, assist in selecting presentation team.
- Develop branded presentations and proposals with targeted messaging.
- Represent the firm to clients, peer organizations, and business associates.
- Manage development of innovative promotions to connect with target audience.
- Interview technical team for project content and stories.
- Oversee storyboarding for professional photography, videography, and pursuits.
- Manage quality control for all marketing deliverables.
Supports W.E. O’Neil’s Goals & Initiatives
- Monitor legislative and/or regulatory activities that could affect the need for services.
- Analyze research data related to clients; competitors; past, current, and prospective markets; present findings to leadership.
- Participate in macro and micro SWOT analyses in collaboration with leadership and business development team.
- Conduct a marketing audit and present findings to leadership.
- Participate in strategic planning in collaboration with firm leadership and business development team.
- Participate in creation of the marketing plan and budget.
- Manage implementation of the firm’s marketing plan in conjunction with the corporate mission.
- Assist leadership team in developing and driving strategic initiatives forward.
- Oversee and assist in development of CRM and content management systems.
- Collaborate with business development team to initiate, develop, and manage contact with current clients.
- Conduct post-presentation debriefing internally and with the prospective client.
- Analyze and interpret results of client perception surveys and satisfaction studies; present findings to leadership.
- Develop initiatives and thought leadership content for collateral materials, website, blogs, media, print, video, and virtual site tours based on marketing plan strategies.
- Assist in identifying metrics to track strategic initiatives and marketing success; present findings to leadership.
- Manage marketing expenditures to ensure consistency with the budget.
Internal and External Communication, Network, and Event Management
- Develop and maintain a network of corporate, industry, government, municipal, and community contacts to keep abreast of industry, client, and competitor activity.
- Manage office’s public relations, and/or collaborate with OII or specialized consultants to generate publicity for the firm.
- Manage trade show and special event planning, execution, and follow up.
- Write articles, case studies, and white papers.
- Maintain internal communications program to facilitate information sharing within the firm; inform and involve principals and technical staff regarding marketing efforts.
- Mentor others in business/social etiquette and protocol.
- Manage selection and implementation of marketing vendors and consultants, including videographers.
- Actively participate in professional and community organizations, including SMPS, as well as AIA, ACEC, AGC, ULI, PWC, and others.
Skills, Knowledge and Expertise
Qualifications
- Bachelor’s degree with 4 to 7 years of experience recommended.
- Without a degree, 6 to 10 years of relevant A/E/C experience are required.
- Recommended: CPSM certification (or pursuit of certification)
Benefits
- 100% ESOP
- Competitive Pay
- Bonus Program
- Medical/Dental/Vision Insurance
- PTO/Sick
- 100% Life Insurance
- 401(K) with Match
- Student Debt Program
Physical Demands
Performance of the required duties will require physical ability to climb permanent and temporary stairs, passenger use of construction personnel hoists, ability to climb ladders and negotiate work areas under construction. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus. Performing this job requires use of hands to finger, handle, or feel objects, tools or controls, sit, talk and hear, stand, climb, balance, stoop, kneel, crouch, or crawl.
Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.
Work Environment
While performing the duties of this job, the employee regularly works on-site at the construction work site where the employee is exposed to moving mechanical parts, high precarious places, fumes or airborne particles, outside weather conditions and risk of electrical shock. The noise in these work environments is usually moderate to very loud.
These are considered the core responsibilities of the position. Employees are encouraged to reach beyond their current responsibilities in an effort to foster professional growth, but only as they are able to remain accountable for their core responsibilities.
Equal Employment
W.E. O’Neil is committed to an inclusive environment for all employees and applicants and will make all employment-related decisions without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability or veteran status.
