The Marketing Specialist role performs general marketing tasks and routinely completes assignments independently and with limited supervision. The role requires some experience with strategic business development, compelling writing, and creative thinking. Marketing staff members are self-driven, efficient with deadlines, and able to work effectively with diverse teams of engineers, marketers, and design staff to create persuasive content and standout deliverables. The position partners with senior marketing and sales leaders on tracking opportunities and developing strategies to capture work in competitive marketers; overseeing the development and creating persuasive proposals, presentations and marketing materials; and maintaining systems and tools to promote overall efficiency and effectiveness.
Responsibilities
- Work closely with Client Service Managers (CSMs) to develop client strategies to help grow and maintain strong client relationships, including assembling information packages, connecting CSMs to other clients, experts, and opportunities within the organization, organizing client workshops and special events, and maintaining marketing files.
- Partner with teams on pursuits for clients to advance our positioning and deliver proposals that resonate with our clients including coordinating all elements of pursuits such as facilitating conversations to drive strategy development, messaging, formatting, proofreading, coordination with graphics, editing/review, compliance, brand adherence, and driving efficient and timely production.
- Facilitate client service team and pursuit-related meetings.
- Contribute to company marketing process improvements to support efficiency and overall sales program effectiveness.
- Manage processes to create and maintain well-organized, up-to-date qualifications statements, proposals, project descriptions, and resumes that reflect firm strengths and client benefits.
- Perform competitiveness research and analysis to enhance competitive advantage.
- Manage data and maintain sales funnel to track and prioritize leads effectively.
- Maintain marketing information systems for streamlined and effective communication.
- Participate in conference engagement planning and marketing-related events to strengthen industry visibility and relationships.
- Support a variety of tasks related to proposal development, including document preparation, editing, and coordination.
- Communicate strategic messages clearly and consistently to different audiences.
- Participate in interview coaching and development sessions to prepare team members for client interactions.
- Flexibility to adapt and execute various additional assignments based on evolving needs.
Mentorship
- May provide mentorship, guidance, support, and knowledge-sharing to help less experienced team members develop their skills and grow within their roles.
Skills & Competencies
- Solid understanding of marketing principles and tactics.
- Ability to apply analytical skills for duties including proposal development and competitor research.
- Solid understanding of data management practices and tools for effective sales funnel maintenance.
- Strong written and oral communication skills to effectively convey strategic messaging.
- Strong facilitation skills to guide in-depth discussions to further advance client relations.
- Proficiency in using marketing information systems.
Experience
- Typically, a minimum of 2 years related work experience.
- Demonstrated experience in guiding and developing proposals and competitor analysis.
- Ability to work independently and complete tasks efficiently.
Education
- A bachelor’s degree in marketing, business or a related field is required.
Salary Range: The anticipated starting pay range for this position is based on the employee’s primary work location and may be more or less depending upon skills, experience, and education. These ranges may be modified in the future.
Location A: $28.30 - $38.00/hr.
Location B: $30.70 - $41.90/hr.
Location C: $33.60 - $45.70/hr.
You can view which BC location applies to you here. If you have any questions, please speak with your Recruiter.
Benefits and Other Compensation: We provide a comprehensive benefits package that promotes employee health, performance, and success which includes medical, dental, vision, short and long-term disability, life insurance, an employee assistance program, paid time off and parental leave, paid holidays, 401(k) retirement savings plan with employer match, performance-based bonus eligibility, employee referral bonuses, tuition reimbursement, pet insurance and long-term care insurance. Click here to see our full list of benefits.
About Brown and Caldwell
Headquartered in Walnut Creek, California, Brown and Caldwell is a full-service environmental engineering and construction firm with 50 offices and 2,100 professionals across North America and the Pacific. For 77 years, we have created leading-edge environmental solutions for municipalities, private industry, and government agencies. We strive to be the company of choice—to our clients, who benefit from our passion for delivering exceptional quality, and to our employees, present and future, who share our commitment to client service, collaboration, and innovation. Join us, and you will find a home where you can do your best work, reach new levels of expertise, and enjoy exceptional development opportunities. For more information, visit www.brownandcaldwell.com
This position is subject to a pre-employment background check and a pre-employment drug test.
Notice to Third Party Agencies: Brown and Caldwell does not accept unsolicited resumes from recruiters or employment agencies. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement and approved engagement request with Brown and Caldwell, Brown and Caldwell reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.
Brown and Caldwell is proud to be an EEO/AAP Employer. Brown and Caldwell encourages protected veterans, individuals with disabilities, and applicants from all backgrounds to apply. Brown and Caldwell ensures nondiscrimination in all programs and activities in accordance with Title VI of the Civil Rights Act
