Loyalty Marketing Analyst

Wawa • Full-time • WAWA - Wawa, Inc. - Corporate Office • 4d ago

Job Description

Job Title: Loyalty Marketing Analyst

Location: Corporate

Department: Marketing

Pay Band: Specialist

Job Summary: The Loyalty Marketing Analyst is responsible for managing the optimization and analysis for special campaign programs, rewards offers or test and learn initiatives to support Personalization and Digital Marketing in order to increase customer engagement and drive significant incremental sales lift. Define, plan, and implement solutions by gathering data, applying advanced analytics, and creating visualizations to interpret results, develop insights and communicate effectively to business partners.

Principal Duties:

Analyze and quantify the overall effectiveness and profitability of loyalty marketing and personalization strategies to drive engagement in the Wawa Rewards and digital channels to provide actionable insights to drive decision making. Responsible for control group selection, measurement, and analysis.
Collaborate with key business partners to understand goals, make offer and/or test and learn recommendations and follow up with results and key learnings.
Through advanced analysis, optimize future offer and personalization strategy to maximize benefit of rewards offer strategy to improve sales, profitability, registration and customer engagement based on data insights.
Measure the impact of special and earned offers and/or test and learn efforts and work with key partners to optimize offer strategies.
Prioritize and balance objectives such as Loyalty program growth, category growth and growth of digital channels.
Integrate data from multiple sources to articulate a clear story around our loyalty program for key stakeholders across the business. Communicate results in a concise and understandable fashion to the rest of the marketing department including partners that may not have a background in statistical analysis.
Analyze large, complex datasets using advanced statistical techniques resulting in actionable recommendations to maximize optimization and profitability.
Create clear, concise and compelling presentations with actionable insights.
Perform ad hoc loyalty and customer analysis as required.
Understand and use advanced statistical methods to ensure no biases in sample selection and measuring test versus control lift at various granular levels such as customer groupings, geographic regions, or product hierarchies.

Essential Functions:

Detail oriented and strong organizational skills
Excellent oral and written communication skills
Strong analytical and problem-solving skills
Ability to work well individually as well as in a team environment
Ability to manage multiple projects within deadlines
Ability to work with little or no supervision
Ability to evaluate information gathered from multiple sources, reconcile conflicts and break down high-level information into details

Basic Qualifications:

Bachelor’s degree in marketing analytics, mathematics, statistics, data science or data analytics preferred
5+ years of experience in a data-driven position or analyzing A/B testing preferred
Computer skills include MS Excel, Word, PowerPoint
Prior experience with visualization tools such as Tableau a plus
Prior experience using SQL to pull information from databases a plus
Retail or QSR industry experience is a plus

Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at [email protected].

Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.

Related Jobs

Director of Marketing Brand Strategy and Communications

Wawa • Full-time • WAWA - Wawa, Inc. - Corporate Office • 3w ago

Marketing Management

Job Description Job Title: Director of Brand Marketing Strategy and Communications Location: Corporate Department: Marketing Job Summary : The Director of Brand Marketing Strategy and Communications is accountable for...

3w ago

Apply

Senior Financial Analyst, Business Planning and Support

Wawa • Full-time • WAWA - Wawa, Inc. - Corporate Office • 4d ago

Finance & Accounting Transportation

Job Description Job Summary : The Senior Financial Analyst, Business Planning and Support is responsible for all financial matters and all the daily operation of budgeting, LRP, forecasting and business tactical suppor...

4d ago

Apply

Credit Card Analyst

Wawa • Full-time • WAWA - Wawa, Inc. - Corporate Office • 4d ago

Analyst

Job Description Position Summary : The Credit Card Analyst is responsible for performing the reconciliation activities for all card types, including reconciling the Wawa Credit Card value proposition, investigation of al...

4d ago

Apply

Information Security SOC Analyst

Wawa • Full-time • WAWA - Wawa, Inc. - Corporate Office • 5d ago

Software Development

Job Description Job Title: Information Security SOC Analyst Location: Corporate Department: Information Technology Job Summary : The SOC Analyst assists in the detection, response and remediation of cyber related attac...

5d ago

Apply

Application Security Engineer

Wawa • Full-time • WAWA - Wawa, Inc. - Corporate Office • 5d ago

Engineering

Job Description Job Title: Application Security Engineer Location: Corporate Department: Information Technology Job Summary: The Application Security Engineer is responsible for operating, supporting, maintaining, and im...

5d ago

Apply

Tax Accountant

Wawa • Full-time • WAWA - Wawa, Inc. - Corporate Office • 5d ago

Finance & Accounting

Job Description Job Summary : The Tax Accountant is responsible for preparation of supporting schedules and other information to be utilized by an outside CPA firm to prepare Wawa S-Corporation income tax returns. Prepar...

5d ago

Apply

Central Station Analyst

Wawa • Part-time • WAWA - Wawa, Inc. - Corporate Office • 1w ago

Analyst

Job Description Job Title: Central Station Analyst Location: Corporate Department: Store Operations Position Summary : *This positi...

1w ago

Apply

HR Coordinator

Wawa • Full-time • WAWA - Wawa, Inc. - Corporate Office • 1w ago

Human Resources (HR)

Job Description Job Title: HR Coordinator Location: Corporate Department: People Team Job Summary: The HR Coordinator is responsible for establishing a professional and supportive “first contact” for Leave-related requ...

1w ago

Apply

Leave of Absence Specialist

Wawa • Full-time • WAWA - Wawa, Inc. - Corporate Office • 1w ago

Job Description Job Title: Leave Specialist Location: Corporate Department: Ops Services Band: Coordinator Job Summary : The Leave Specialist is responsible for the complete end to end process for all leave of absenc...

1w ago

Apply

Contact Center Representative - 1st Shift Part-Time

Wawa • Part-time • WAWA - Wawa, Inc. - Corporate Office • 3w ago

Contact Center Representative - 1st Shift Part-Time (2 positions available) Location: Media, PA Available Schedules : - 1st Shift 9:00am-1:00pm (20 hours/week, weekends included) - 1st Shift 10:00am-2:00pm (20 hours/week...

3w ago

Apply