JOB DETAILS

Senior Brand Activation Manager

Harpoon Brewery • Full-time • Boston, MA, US • 1m ago

Our Culture & Our People

Mass Bay Brewing Company, renowned for leading the craft beer industry with innovation, integrity, and quality, is looking for a Senior Brand Director to join our dynamic team. As an employee-owned company with a 38-year legacy, we are committed to brewing exceptional beers while fostering a sustainable community. If you're passionate about making a significant impact in the beer industry and driving brand excellence, we invite you to bring your expertise and enthusiasm to our team.

Position Overview

We're in search of a Senior Brand Activation Manager who will serve as a dynamic leader, driving our brand's presence and growth within the competitive landscape of the alcohol industry. This role demands a creative strategist with a proven track record in executing impactful marketing campaigns and events. The ideal candidate will collaborate closely with cross-functional teams to develop and implement innovative strategies that elevate our brands to new heights.

Key Responsibilities

Strategic Activation Leadership: Develop and implement comprehensive activation strategies to enhance brand visibility and consumer engagement across key markets and retailers.
Innovation and Engagement: Champion innovative approaches and identify novel branding platforms to drive brand traction and consumer connection.
Event Planning and Execution: Direct the planning and execution of non-festival events, experiential marketing activities, and grassroots initiatives to amplify brand presence.
Partnership Development: Cultivate strategic partnerships with breweries, event organizers, sponsors, and stakeholders to support joint programming and activation efforts.
Resource Allocation: Optimize activation plans by market and brand to maximize performance within allocated resources, with a focus on key markets like Boston and VT.
Stakeholder Engagement: Collaborate internally and externally to develop and implement plans that excite and engage stakeholders while driving in-market results.
Budget Oversight: Set and manage budgets for activation campaigns, ensuring optimal spending across various initiatives.
Performance Analysis: Establish program KPIs, monitor campaign performance metrics, and provide actionable insights for ongoing improvement.

IDEAL CANDIDATE

Brand and beer enthusiast with a strong passion for consumer-centric marketing
Results-driven and proactive with excellent time management skills
Collaborative, detail-oriented, and analytical thinker
Creative problem solver with strong leadership skills
Industry knowledge expertise with the ability to balance operational and strategic needs

Qualifications

Bachelor’s degree or 5+ years in marketing, or related field; Masters degree is a plus
5+ years of experience in Marketing activation, brand management, or a related role, with strong, demonstrated results – ideally for both new as well as legacy brands
Strong track record of using quantitative and analytical skills as well as business acumen to develop and implement in-market plans that engage external stakeholders and achieve in-market results
Proficiency in project management as well as Microsoft Office programs (Excel, Word, PowerPoint, Teams)
Knowledge of the beer industry, including market trends and consumer preferences
Have enthusiasm for craft beer in general and the MBBC portfolio in particular

JOB GRADE: Barrel

FLSA: Exempt

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