Ciranda is a company rooted in five core values which include: Curiosity, Courage, Collaboration, Clarity, and Character. These values shape Ciranda's culture and drive our success, making us a remarkable company to engage with.
Job Purpose Summary
As part of the Marketing, Innovation, and Product team, the
Marketing Insights Manager is a data-driven leader responsible for developing and executing the customer and market insights strategy in a B2B environment focused on natural and organic food ingredients. This role supports strategic decision-making across the business by leading marketing analytics and customer, company, competitor, consumer and industry research and trends to uncover actionable insights that drive growth and improve customer experience.
The Marketing Insights Manager leads the development of insights that inform product development, category strategy, go-to-market initiatives, and customer engagement. This position supervises one direct report focused on customer experience and research operations, and collaborates cross-functionally with Sales, Product, Marketing and Technical Services to ensure insights are embedded across the commercial organization. This role is critical in helping the organization better understand the evolving needs of mission-based food manufacturers, co-packers, and brand partners in the clean label, organic, and sustainability-driven ingredient space.
Responsibilities
- Lead the development and execution of customer and market research initiatives to support product innovation, category strategy, and marketing campaigns in the food ingredients industry.
- Manage end-to-end analysis of marketing and customer data to uncover trends in buyer behavior, category dynamics, channel performance, and ingredient innovation opportunities.
- Leverage syndicated data sources (e.g., Innova, Mintel, SPINS, Euromonitor) to monitor market trends, competitive activity, and category dynamics, and translate findings into business insights that inform product innovation and marketing strategy.
- Translate insights into actionable recommendations to support strategic B2B decisions—such as product positioning, pricing strategies and customer segmentation.
- Build and maintain dashboards and reporting frameworks that track sales trends, customer satisfaction, and product adoption across B2B segments.
- Direct voice-of-customer efforts—including surveys, interviews, focus groups, and syndicated research—to inform product development and go-to-market strategies.
- Manage external research and insights agencies, including defining project scopes, evaluating deliverables, and overseeing budgets related to marketing insights work.
- Support development of sales and marketing tools by translating insights into customer personas, buyer journey maps, and business opportunities.
- Guide data governance standards to maintain the accuracy, quality, and compliance of marketing and customer data.
- Supervise and coach team members, including responsibility for performance management, mentoring, and day-to-day oversight.
- Keep current on ingredient market trends, customer preferences, and sustainability drivers shaping the food and beverage industry.
- Participate in a broad variety of other duties and strategic projects, as assigned
Required Education & Experience
- Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, or related field required. Advanced degree preferred.
- 7–10 years of progressive experience in marketing analytics, customer insights, or market research, with a strong background in B2B environments—preferably in food ingredients, natural products, or CPG supply chains.
- 1–3 years of supervisory experience managing direct reports or leading cross-functional teams.
- Demonstrated ability to work cross-functionally and communicate insights to both technical and non-technical audiences.
- Extensive knowledge of market research methodologies, and customer segmentation strategies in a B2B context.
- Experience working with syndicated data platforms (e.g., Innova, Mintel, Euromonitor, SPINS, or IRI), with the ability to extract, interpret, and synthesize insights into actionable recommendations.
- Proficiency in tools such as Domo, Excel, and CRM/reporting platforms (e.g., HubSpot) and ERP platforms (e.g. NetSuite).
- Strong storytelling and data visualization skills with the ability to turn complex data into clear business narratives.
- Familiarity with ingredient industry dynamics, regulatory considerations, and sustainability trends.
- Self-starter with strong project management, prioritization, and communication skills.
Desired Competencies
- Drives Results: Understands and demonstrates sound judgement, fiscal competence, and business knowledge to optimize the quality of operations.
- Aligns Execution: Focuses efforts to efficiently achieve measurable and customer-driven results consistent with the organizations, mission, and operating plans.
- Thinks Strategically: Supports and promotes the organization’s vision and values - creates a compelling future state of the unit – understands the necessity of change in light of internal and external influences.
- Models Accountability: Holds self and others accountable for measurable high-quality, timely and cost-effective results – accepts responsibility for failures.
- Effectively Decisive: Makes well-informed, effective, and timely decisions, using available data.
- Agile & Resilient: Deals effectively with pressure, remains optimistic and persists even under adversity-recovers quickly from setbacks.
- Develops Talent: Effectively selects and develops people in a way that contributes to motivation and retention of a high-performing team.
- Instills Confidence: Commits to placing the organizations and team’s interests above self-interests- expresses authentic gratitude and understand its value.
- Cultivates Engagement: Energizes and creates a sense of direction, purpose and excitement-creates a positive work environment with clarity around goals and working collaboratively to achieve them.
- Innovation: Ability to monitor industry trends to make informed decisions, assist in customer innovation through collaboration and develop products against Ciranda’s innovation platforms.
- Commercialization: Strategically implement new product commercialization, oversee business cases and market development, and establish success metrics for new products.
- Portfolio Management: Proficient in managing the product life cycle, SKU management, discontinuation, and monitoring competitor products.
- Strategy and Planning: The ability to set attainable goals and reach them within the timeline of project completion.
