POSITION PURPOSE
The Product Marketing Manager - Americas owns the offering portfolio in line with business strategies and leads the development of product and portfolio strategies across target markets for the Americas region. This role is responsible for capturing and leveraging market and customer insights to identify opportunities and develop the product roadmap including business cases, project prioritization, positioning, competitive differentiation, and market adoption. The individual will lead and coach a team of product marketing engineers, ensuring customer knowledge is combined with technical product knowledge, and translated into compelling value propositions.
This role requires the ability to influence and build alignment with global product marketing, global and regional engineering, marketing communications, marketing programs and analytics, applications, warranty, business development, sales and aftermarket to achieve targeted growth and capture the value of our innovation. The successful candidate must be curious and creative, while demonstrating competencies in strategy, systems thinking, cooling processes and technologies, and execution.
PRINCIPAL ACCOUNTABILITIES
Market, Customer and Competitive Insights
- Develop and execute a learning plan to capture and prioritize customer needs and the competitive landscape
- Develop market segmentation. Identify growth opportunities across markets and channels.
- Serve as the voice of the customer, translating learnings into actionable insights for product development
- Maintain and leverage the database for customer insights and competitive information
Portfolio Strategy and Management
- Develop and execute product and portfolio strategies aligned with business goals, market opportunities and customer needs
- Conduct portfolio reviews, assess opportunities, and create actionable recommendations and plans
- Develop a product roadmap with clearly defined specifications, business cases and prioritization
- Identify, prioritize and implement improvements to existing products
- Oversee product lifecycle analysis and optimize the portfolio
- Establish pricing to optimize growth and profitability
Go-to-Market Strategy and Execution
- Develop go-to-market strategies and tactics to create competitive advantage
- Own product positioning, and translate technical information into compelling value propositions
- Define and oversee new product launch plans, ensuring cross-functional alignment and successful execution.
- Develop presentations, technical information, value calculators, training, etc. that enable business development, sales and channel partners to clearly articulate product value
Team Performance
- Lead, manage and mentor product marketing engineers, providing clear guidance, coaching, and performance management
- Establish subject matter expertise for products, markets, competition, cooling processes and customer decision processes
- Foster learning, collaboration, accountability, and innovation within the team
Organization Engagement
- Work effectively with internal associates including global product management, marketing communications, marketing programs, business development, sales, aftermarket, applications and engineering
- Engage with targeted industry organizations and associated technical committees
- Present at trade events and author articles to communicate BAC technical and application expertise, and product benefits
Performance and Results
- Achieve orders, sales and margins from new products
- Deliver product launches on schedule
- Meet new product growth and vitality targets
- Develop and manage annual budget
NATURE AND SCOPE
The Manager, Product Marketing Americas will report to the Director, Marketing Americas. As part of the Americas marketing team this individual will have consistent interaction across all levels of the organization, including Americas and global leadership. This role will manage 3-6 direct reports.
KNOWLEDGE & SKILLS
Education
- Bachelor’s Degree in an engineering or technology discipline. Bachelor’s in marketing with technical experience considered
- MBA is a plus
Experience
- Strong leadership skills, with proven experience leading and developing teams
- 8+ years of direct work experience in the industrial cooling / refrigeration industry preferred
- Experienced portfolio strategist, product and positioning developer and manager of disciplined execution
- Demonstrated portfolio management, product development and launch leadership
- Experienced in gathering and leveraging market intelligence
- Demonstrated business and financial acumen
Skills
- Strong analytical skills with the ability to identify, and drive to act upon relevant opportunities
- Able to advance despite incomplete or inconsistent information
- Relationship builder with the ability to influence where you don’t have control
- Ability to deliver persuasive internal and external presentations
- Highly organized with the ability to manage multiple concurrent projects
- Ability to speak Spanish would be a plus
WORKING CONDITIONS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of the job. While performing this job, the employee is regularly required to stand and walk up to 50% of the time. This position requires occasional lifting up to 20 pounds and domestic and international travel up to 30% of the time.
BAC Hiring Compensation Range $108,200-$185,200
BAC offers a comprehensive benefits package to include medical, dental, vision, paid time off, 401k, employee stock ownership plan, and more. Please see additional details on the BAC website at www.Baltimoreaircoil.com.
BAC Employees are eligible to participate in an annual bonus incentive program.
