Description
Embark on a fulfilling career journey by applying to join ESL Power Systems today. As an employee-owned company, we don't just offer jobs; we invite you to become a stakeholder in our shared success. Your expertise, passion, and dedication will not only power progress in the electrical solutions industry but will shape the trajectory of your own career. Our values are the cornerstone of our success: Ownership, Adaptability, Teamwork, Continuous Improvement, Excellence in Customer Service.
Join an exceptional team at ESL, an employee-owned company where happiness is not just a goal; it's our culture. We celebrate success, foster camaraderie, and engage in activities that make work more than just a place to earn a living – it's a community that thrives on shared achievements. We believe in investing in our greatest asset – our people. As part of our commitment to professional growth, we provide unparalleled development opportunities. Join a company that is in a dynamic growth mode, where your career can thrive alongside our expanding footprint in the industry. Be a part of something meaningful at ESL Power Systems. Here, your contributions are integral to our success. Every day, we tackle challenges and create solutions that power the world around us.
As a valued member of the ESL family, you'll enjoy a comprehensive benefits package, including health, dental, and vision coverage. Our commitment to your well-being extends to long-term disability (LTD) coverage and voluntary life insurance options. Plan for your future with confidence, knowing that ESL offers a robust 401(k) plan and company shares, making you a stakeholder in our success.
To recognize your efforts, we're excited to offer a bonus potential of 6.5% of your compensation for contributing to the company's profitability. Apply now and take the next step towards being part of a dynamic team that lives by these values. At ESL Power Systems, you're not just an employee; you're an essential part of a culture that thrives on collaboration, achievement, and shared ownership.
Join ESL Power Systems – where your career is not just a job; it's a journey of growth, opportunity, and ownership.
SUMMARY:
The Marketing Coordinator supports the execution and optimization of integrated marketing initiatives across digital, print, and event channels. This role is responsible for coordinating campaigns, managing marketing operations, implementing AI-driven SEO strategies, and ensuring accurate CRM workflow alignment. The ideal candidate is highly organized, analytical, and capable of driving marketing activities that support revenue growth, lead generation, and brand visibility in a B2B manufacturing environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Campaign Execution & Coordination
· Plan and execute integrated marketing campaigns across digital, print, and event channels to support company objectives.
· Coordinate timelines, deliverables, and communication between internal teams and external vendors.
· Manage email marketing schedules, social media calendars, and post-campaign performance tracking.
· Support business development through campaign-driven lead generation and nurturing workflows.
Marketing AI & SEO Integration
· Implement and maintain AI-powered SEO strategies to strengthen search rankings and online presence across key product categories.
· Use AI-driven insights to optimize content, perform keyword analysis, and forecast industry trends.
· Utilize marketing AI tools for content generation, audience segmentation, and social engagement optimization.
· Conduct ongoing A/B testing and performance analysis to improve marketing effectiveness.
CRM & Marketing Operations
· Maintain and audit Salesforce CRM data, templates, and campaign dashboards.
· Collaborate with sales to ensure accurate lead flow, performance measurement, and attribution tracking.
· Support automation of marketing workflows, reporting, and operational processes.
Event & Trade Show Management
· Coordinate all aspects of trade shows and events including logistics, promotional materials, booth setup, and pre/post-show communications.
· Manage promotional item inventory, ordering, and distribution.
· Assist in the development of presentations, event content, and digital collateral.
Market Research & Reporting
· Compile reports and dashboards on campaign performance, lead generation, engagement, and ROI.
· Utilize AI-assisted analytics platforms to identify actionable insights and support data-driven decision-making.
· Abide by all rules and regulations as set forth in your employee handbook
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
· Demonstrated experience executing multi-channel B2B marketing campaigns.
· Understanding of SEO, analytics, AI marketing tools, and digital performance optimization.
· Proficiency with CRM systems, preferably Salesforce.
· Strong organizational and project management skills with the ability to meet deadlines.
· Excellent written and verbal communication skills.
· Ability to work collaboratively across departments, including sales, operations, and product management.
· Experience supporting trade shows in a manufacturing or technical industry.
· Ability to analyze data, generate insights, and create reports to support marketing strategy.
· Ability to work harmoniously with internal and external resources at all levels with an earnest posture to encourage feedback, and a keenness to listen and learn diligently from others
PREFERED QUALIFICATIONS:
· Salesforce CRM experience.
· WordPress or CMS experience.
· B2B marketing experience in a manufacturing environment.
· Familiarity with marketing automation, AI content tools, and SEO platforms.
· Experience with graphic tools such as Canva or Adobe Suite
EDUCATION AND EXPERIENCE:
· Minimum of a bachelor’s degree, preferably in Marketing or Business
· Minimum of 3 years of marketing experience in similar roles (B2B or manufacturing experience preferred)
