THE OPPORTUNITY
We are seeking a detail-oriented and growth-minded individual to join our Global Prairie team as Associate, Digital & Technology (Programmatic & Display). In this role, you will support and execute display and programmatic media efforts, helping clients achieve meaningful performance outcomes through strong execution and data-informed optimization. You’ll play a key role in turning marketing objectives into effective digital media activations while monitoring performance, identifying insights, and continuously improving campaign results. Working in close collaboration with strategists, creatives, and Client Partnership leads, you’ll help ensure display and programmatic media integrates seamlessly into broader integrated marketing strategies.
WHAT WE’D LIKE TO SEE
Global Prairie was built on purpose to help organizations deliver on theirs. Inspired by the belief that business should be a force for good in the world, Global Prairie re-invented the typical marketing agency model, embedding purpose into our business from day one. We operate at the intersection of marketing strategy, creativity and technology, delivering deep, innovative thinking – quickly. Because we don’t operate as a traditional agency in terms of process, structure or output, we look for team members with an entrepreneurial spirit who embrace innovation and are comfortable working with best-in-class leaders.
Everyone at Global Prairie shares the following characteristics:
- Collaborative
- Optimistic
- Resilient
- Flexible
- Curious
- Community-minded and philanthropic
Strong candidates for this specific role will demonstrate:
- Growth Mindset: Embraces challenges and is committed to personal and professional growth.
- Accountability and Commitment: Takes ownership of delivering high-quality work and inspires the team to achieve excellence.
- Attention to Detail and Consistency: Maintains accuracy and consistency in all tasks, ensuring a high standard of work.
- Effective Communication Skills: Clearly conveys ideas and information to various stakeholders.
- Time Management and Organization: Prioritizes tasks and manages workload efficiently, ensuring timely completion of projects.
- Continuous Learning and Innovation: Shows a strong desire to learn and apply new technologies and innovative solutions for clients.
- Adaptability and Flexibility: Easily adjusts to changing circumstances and handles multiple tasks with agility.
- Solution-Oriented and Creative Thinking: Approaches challenges with a positive, innovative mindset, and seeks out creative solutions.
ESSENTIAL FUNCTIONS AND QUALIFICATIONS
- Support the strategic direction for brands across the digital ecosystem, developing unique strategies and building upon current client strategies within the digital arena to meet/exceed objectives, with a primary focus on display and programmatic media channels.
- Own (with oversight) day-to-day execution and optimization of display and programmatic campaigns, including campaign setup, trafficking, pacing, performance monitoring and reporting.
- Serve as key point of contact for internal teams and external media partners related to display and programmatic execution, demonstrating the ability to speak confidently to strategy, performance and recommendations.
- Evaluate and document results for clients, making thoughtful and data-informed recommendations for enhanced performance and future strategies, including optimization insights related to reach, frequency, audience targeting, and creative performance.
- Emerging experience in the development of an integrated media and analytics strategy across tactics and platforms, with demonstrated exposure to display and programmatic advertising.
- Experience in the use of data and analytics to derive performance dashboards to drive optimization and recommendations across demand generation platforms, including pulling and interpreting platform-level reporting.
- Experience in specific technical tools across paid media, search engine optimization and analytics, with hands-on experience executing, monitoring and optimizing display and programmatic campaigns across multiple platforms.
- Experience managing and pacing media budgets against forecasts, with accountability for spend efficiency, delivery, and performance outcomes.
- Familiarity with identity, audience, and data providers (e.g., first-party data onboarding, contextual targeting, PMPs).
- Strong written and verbal communication skills, with growing confidence presenting performance, learnings, and next steps to both technical and non-technical audiences.
- Supports other team members through review and quality assurance for program implementation and training to ensure high-quality deliverables, including adherence to internal best practices and platform standards.
- Supports the Digital & Technology team in building, implementing, and maintaining operational best practices and consistency in the delivery of Demand Generation solutions.
Additionally, the ideal candidate meets these qualifications:
- Paid social and/or paid search experience is considered a strong plus, though not required, and will be leveraged as needed to support broader integrated media efforts
- Prior experience in agency (or similar environment) preferred, but not required
WHAT GLOBAL PRAIRIE OFFERS
We are a purpose-driven global marketing firm founded on the belief that business should be a force for good in the world.
Driving measurable, impactful results for organizations committed to making the world a better place is not simply the work Global Prairie does for its clients — it is the bedrock principle on which the company is built. As a Public Benefit Corporation, a top 1% certified B Corporation (B-Corp), and a 100% employee-owned company, we meet rigorous standards of social and environmental performance, accountability and transparency.
We are a team of smart, driven individuals who partner with our clients to create positive change.
Our shared commitment to making the world a better place unites us. In addition, we recognize and celebrate our individual strengths and contributions.
Our culture is best-in-class.
With generous, industry-leading benefits, supportive and progressive employee programs, collaborative office environments, and top percentile compensation packages, the culture at Global Prairie is unparalleled. And, due to our proud status as a 100% employee-owned company, each member of the Global Prairie team stands to personally benefit from Global Prairie’s success.
PHYSICAL DEMANDS & WORK CONDITIONS
The physical activity required of this position includes standing, walking, lifting, pulling, pushing, kneeling, reaching, stooping, talking, hearing and use of repetitive motion. Light work is required of this position, occasionally lifting or moving objects between 10-20 pounds. The visual acuity of this position requires the ability to operate a motor vehicle. This position will not be substantially exposed to adverse environmental conditions.
Creativity, great ideas and lasting impact come from diverse teams. Global Prairie is proud to be an equal opportunity employer.
