POSITION PURPOSE
The Senior Product Marketing Lead, Data Centers combines deep Data Center market expertise, product marketing, and portfolio management to shape strategy and accelerate growth within this rapidly expanding market. Serving as a subject matter expert and trusted advisor, this role develops deep insights into customers, applications, competitors, industry trends, and evolving market needs and translates them into product strategies, roadmap recommendations, go-to-market plans, portfolio decisions, and compelling value propositions.
Acting as the Voice of the Customer and a bridge between Product Management, Engineering, Sales, and the market, this role helps BAC anticipate changing customer needs, make informed product and investment decisions, and position its solutions for long-term growth.
PRINCIPAL ACCOUNTABILITIES
- Serve as a subject matter expert and trusted internal advisor on the Data Center market, providing insight and guidance to Product Management, Engineering, Sales, and leadership on customer needs, applications, purchasing behaviors, competitive dynamics, technology trends, and evolving market requirements.
- Lead market research and opportunity assessment across customers, end users, competitors, market segments, applications, and industry trends to identify unmet needs, evaluate market opportunities, and support product, portfolio, and investment decisions.
- Build and maintain relationships with key end users, customers, consultants, engineers, contractors, sales representatives, and other industry stakeholders to develop firsthand market intelligence and deepen BAC's understanding of the Data Center market.
- Represent the Voice of the Customer across the entire product lifecycle, ensuring customer, end-user, and market insights are incorporated into product strategy, roadmap priorities, launch execution, and portfolio management decisions.
- Monitor and anticipate emerging customer requirements, market dynamics, technologies, applications, and competitive developments, translating these trends into implications and recommendations for BAC's product strategy, portfolio, and long-term growth priorities.
- Identify portfolio gaps, underserved market segments, emerging customer needs, and market opportunities, developing recommendations that influence product strategy, portfolio priorities, and future roadmap decisions.
- Collaborate with Global Product Management and regional stakeholders to evaluate customer needs, competitive dynamics, market opportunities, and business objectives and translate insights into product roadmap recommendations.
- Partner with Sales Leaders, Global Product Management, and Finance to validate market opportunities and support the development of business cases for new products, product enhancements, and strategic investments through customer insights, market research, competitive intelligence, and segmentation analysis.
- Analyze revenue, margin, portfolio performance, market adoption, competitive dynamics, and market opportunities to identify growth initiatives and develop recommendations that support product strategy, portfolio decisions, profitability, and long-term business objectives.
- Define product positioning, value propositions, key features and benefits, and messaging that clearly communicates customer value and differentiates BAC within the Data Center market.
- Develop, own, and execute go-to-market strategies, including regional launch plans, sales readiness tools, pricing, competitive positioning, and adoption plans.
- Work closely with Global Product Management, Engineering, Manufacturing, and Sales teams to support successful launches that meet performance, timing, cost, and market objectives.
- Own lifecycle and portfolio planning for assigned products, helping ensure BAC invests in the right products, addresses changing market needs, and maximizes long-term business value.
- Strengthen organizational understanding of the Data Center market by sharing market intelligence, customer insights, competitive developments, and industry trends with internal stakeholders and supporting the development of Data Center market knowledge across the organization.
NATURE AND SCOPE
The Senior Product Marketing Lead, Data Centers reports to the Product Marketing Manager, Americas and serves as a key Data Center market resource across the organization. The role operates with a high degree of independence in developing market expertise, identifying opportunities, interpreting complex customer and competitive information, and developing recommendations that influence product, portfolio, and investment decisions.
The position works cross-functionally with Global Product Management, Engineering, Manufacturing, Sales, Finance, and leadership and interacts externally with sales representatives, consultants, contractors, customers, end users, and other industry stakeholders.
The assigned location for this position is the Jessup, Maryland office, with travel to customer and sales representative locations, jobsites, industry events, tradeshows, and other locations as needed to maintain strong market and customer knowledge.
KNOWLEDGE & SKILLS
- 5+ years of progressive experience in product marketing, product management, portfolio/category management, market strategy, or a related commercial or product role, with demonstrated experience applying market expertise to product and business decisions.
- Demonstrated knowledge of the Data Center market, including key stakeholders, applications, customer requirements, purchasing processes, technology and industry trends, and competitive dynamics, with the ability to develop into and serve as a trusted subject matter expert for internal stakeholders.
- Demonstrated ability to conduct end-user and customer research, synthesize market intelligence, perform competitive analysis, identify emerging market needs, and translate complex market information into actionable product, portfolio, and growth recommendations.
- Experience developing product positioning, value propositions, launch strategies, go-to-market plans, and sales enablement tools for technical and commercial audiences.
- Proven success managing products throughout the lifecycle, including portfolio planning, rationalization, refresh, replacement, and sunset decisions.
- Strong business and financial acumen with the ability to evaluate market opportunities, analyze revenue, margin, adoption, and portfolio performance, contribute to business cases, and connect market insights to product, portfolio, and investment decisions.
- Ability to anticipate market and technology trends and evaluate their potential impact on customers, products, competitive positioning, and long-term business strategy.
- Ability to build credibility and influence across technical, commercial, and leadership audiences and effectively communicate complex market insights and strategic recommendations to Engineering, Sales, Product Management, Finance, customers, and senior leaders.
- Bachelor's Degree in Business, Marketing, Product Management, Engineering, or a related field; equivalent relevant experience may be considered.
WORKING CONDITIONS:
The physical demands described here are representative of those required to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions. This position requires regular use of standard office equipment and the ability to sit, stand, and walk throughout the workday, with standing and walking comprising approximately 25% of the time. The position requires occasional lifting of up to 25 pounds. The assigned location for this position is the Jessup, Maryland office. This role requires domestic travel up to 25% of the time, including visits to customer sites, sales representative offices, manufacturing facilities, industry trade shows, and other business-related events.
BAC Hiring Compensation Range $98,400 - $168,900
BAC offers a comprehensive benefits package to include medical, dental, vision, paid time off, 401k, employee stock ownership plan, and more. Please see additional details on the BAC website at www.Baltimoreaircoil.com.
BAC Employees are eligible to participate in an annual bonus incentive program.
