Brown and Caldwell has an opportunity for a full-time Lead Marketer in our growth-oriented engineering, environmental consulting, and construction firm.
Our purpose is to make a difference by positively impacting our people, our clients, the communities we serve, and the environment. We achieve this by attracting and retaining the best talent, keeping our workforce healthy and engaged, and creating highly collaborative environments for our employees. Join us, and you will find a home where you can do your best work, reach new levels of expertise, and make a positive impact on our environment and our world alongside 2,000 employee-owners nationwide. We’ll provide you with a fast-paced and challenging work environment, and you’ll have fun along the way.
The position is ideal for candidates with a passion for strategic business development, creative thinking, and pursuit development. We are looking for candidates who are self-driven, efficient with deadlines, and able to work effectively with diverse teams of engineers, marketers, and design staff to create persuasive and standout deliverables. The successful candidate will partner and work closely with our MidAtlantic Area sales and marketing team to support our business objectives. The role will include tracking opportunities; creating compelling proposals, presentations, and marketing materials; and maintaining systems and tools to promote overall efficiency and effectiveness. The position provides a variety of sales and marketing support functions as outlined below.
Detailed Description:
As a MidAtlantic Area Lead Marketer, you will play a key role in supporting Brown and Caldwell’s sales and marketing program —advancing client relationships and pursuits and contributing to strategy development to grow and achieve sales goals in the MidAtlantic market. You will serve as the main point of contact for marketing activities in the Area, partnering with the Area Marketing Manager and Area Leader to implement successful marketing processes and win new work. You will also support the Regional Marketing Director with marketing efforts across the Eastern Business Unit as needed.
Primary responsibilities include:
Strategic Client Development. Support BC’s strategic planning efforts to advance key target clients and secure new business. Specific responsibilities include:
- Support client service teams (CST) in the MidAtlantic area, with clients in Virginia and North and South Carolina. Additional CSTs to be added under the direction of the Area Leader and Area Marketing Manager.
- Facilitate and participate in client account analysis discussions, strategic client planning, and other growth initiatives.
- Research broader issues impacting our clients, market and area trends relating to our business, and competitors interfacing with core clients.
- Support external civic engagement activities including conferences or other organization support, community events, and other communication-driven initiatives.
- Write/edit staff resumes and project descriptions.
- Participate in client meetings, brown bags, or other client facing activities, as needed.
- Create brochures and brown bag materials, and coordinate with Corporate Communications to help implement public relations campaigns as needed.
Plan to Win (PTW™). Lead the sales and marketing process to prioritize and position for multiple concurrent pursuits. Responsibilities include:
- Lead key strategic opportunities. Guide and drive PTW™ activities to ensure positioning through proposal, interview, and debrief using the PTW™ approach.
(Note: PTW™ training will be provided to Lead Marketer within first several weeks of onboarding)
- Provide support to CST, Sales Leaders, and other team members as identified with the PTW process on a one-on-one basis by partnering on pursuits.
- Provide input on Go/No Go decisions.
- Manage and assist with strategy development, writing, formatting, editing, and review to ensure compelling messages and quality production.
Sales Planning and Reporting. Assess key metrics at office level, reporting trends and results against goals, as well as supporting business planning efforts.
Training. Assess staff sales and marketing expertise and develop and implement needed educational sessions on sales and marketing related topics.
Maintenance of Marketing Information. Create, update, and maintain all regularly used proposal information. Use systems and tools to share debrief information and best products. Support the development of best practices, tools, and marketing systems. Support updating sales and marketing information in WorkSmart including driving data integrity.
Desired Skills and Experience:
- A Bachelor’s degree (Communications, English, Journalism, or Marketing preferred) with 5-7 years of experience in a related role.
- Experience in engineering, environmental, architectural, and/or construction field highly desired.
- Excellent interpersonal and communications skills with emphasis on superior persuasive writing and presentation ability. Experience coaching others in interviews/presentations required.
- Ability to multi-task, prioritize, and work independently as well as in team environments, often under tight deadline situations.
- Ability to identify key issues and patterns from partial/conflicting data.
- Proficient use of Microsoft Outlook, Word, PowerPoint, and Excel.
- Experience with InDesign highly preferred.
Salary Range: The anticipated starting pay range for this position is based on the employee’s primary work location and may be more or less depending upon skills, experience, and education. These ranges may be modified in the future.
Location A: $34.50 - $47.40
Location B: $38.00 - $52.10
Location C: $41.40 - $56.90
You can view which BC location applies to you here. If you have any questions, please speak with your Recruiter.
Benefits and Other Compensation: We provide a comprehensive benefits package that promotes employee health, performance, and success which includes medical, dental, vision, short and long-term disability, life insurance, an employee assistance program, paid time off and parental leave, paid holidays, 401(k) retirement savings plan with employer match, performance-based bonus eligibility, employee referral bonuses, tuition reimbursement, pet insurance and long-term care insurance. Click here to see our full list of benefits.
About Brown and Caldwell
Headquartered in Walnut Creek, California, Brown and Caldwell is a full-service environmental engineering and construction services firm with 50 offices and over 2,100 professionals across North America and the Pacific. For more than 75 years, we have created leading-edge environmental solutions for municipalities, private industry, and government agencies. We strive to be the company of choice—to our clients, who benefit from our passion for delivering exceptional quality, and to our employees, present and future, who share our commitment to client service, collaboration, and innovation. Join us, and you will find a home where you can do your best work, reach new levels of expertise, and enjoy exceptional development opportunities. For more information, visit www.brownandcaldwell.com.
Work-life harmony
At Brown and Caldwell, we have reimagined how productivity is measured. We believe in the value and impact our employees bring over the volume. We offer a hybrid, equitable work model with complete flexibility in hours and location—empowering you with the trust, space, and collaborative technology to do your very best work.
As MidAtlantic Lead Marketer, you have the flexibility of choosing to work from home remotely, with some travel to offices required for relationship building and effective team meetings/collaboration, while otherwise contributing remotely via Microsoft Teams.
A workplace for everyone
We create a stronger community when we value and respect the attributes that make each of us unique. We believe the more diverse a team is, the better they perform, driving greater innovation and engagement. Brown and Caldwell refers to this community of diversity and inclusion as Balance and Belonging
This position is subject to a pre-employment background check and a pre-employment drug test.
Notice to Third Party Agencies: Brown and Caldwell does not accept unsolicited resumes from recruiters or employment agencies. In the event a recruiter or agency submits a resume or candidate without a previously signed agreement and approved engagement request with Brown and Caldwell, Brown and Caldwell reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.
Brown and Caldwell is proud to be an EEO/AAP Employer. Minorities/Women/Disabled and Protected Veterans are encouraged to apply. Brown and Caldwell ensures nondiscrimination in all programs and activities in accordance with Title VI of the Civil Rights Act of 1964.
