Sales Enablement Leader

Houchens Insurance Group • Bowling green, KY, US • 2w ago

Description

Are you a detail-oriented individual who thrives in a stable and supportive work environment?

Explore an opportunity with us where your achievements are celebrated and your professional growth is fostered in a steadfast and stable setting. Are you ready to embark on a rewarding career journey?

What is Houchens Insurance Group?

We are a 100% employee-owned company with a great culture and excellent benefits. We're big on growing and celebrating the talent that we hire. Houchens Insurance Group is dedicated to embodying the three fundamental pillars of service:

1. Clients

2. Co-owners

3. Communities

By placing equal emphasis on meeting the needs of our clients, fostering a supportive environment for our co-owners, and actively contributing to the betterment of our communities, we strive to create a positive and impactful experience for all.

What you will receive…

Opportunity to collaborate within a production team model to ensure efficient operations and optimal output.
Variable compensation with stability and unlimited growth based on your performance.
A long-term career with substantial development and advancement opportunities.
Ownership in the company in the form of stock via the Houchens Industries ESOP, the largest 100% owned company in the world.
Comprehensive medical, dental, and vision plans and many more supplemental benefits.
Work-life balance
Plus, much more!

To learn more about Houchens Insurance Group, visit us on LinkedIn.

Summary

The Sales Enablement Leader collaborates with various teams to represent the Houchens Insurance Group brand,

supports the optimization of automation and lead-nurturing processes, executes marketing plans through targeted

channels, and oversees graphic design and video broadcasting elements. This role analyzes digital marketing

data, updates the company website, issues external communications, and supervises a small team.

Responsibilities

25% Sales Enablement and Branding

Perform research, analyses, and testing with various tools to gain insights and shape marketing strategy.
Collaborate with team members to optimize automation and lead the nurturing process through email, content, events, and social channels.
Assist in the execution of marketing plans to reach audiences through targeted channels
Development and execution of campaigns, including content creation, new product launches,
social media, upselling, cross-selling, and sales enablement.
Gain a thorough understanding of our products, standards, and differentiators so that strategies can be developed for more-effective communications and brand awareness.
Document procedures, processes, and workflows, and recommend changes for greater efficiencies.
Analyze qualitative and quantitative data to understand how marketing activity leads to customer sales.
Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation.
Analyze existing marketing collateral with a critical eye and identify opportunities for improvement.
Develops and executes a social media strategy through competitive research, platform determination, benchmarking analytics and audience identification.
Designs posts to sustain audience curiosity and create interest around the HIG brand and product.
Stay up to date with changes in all social platforms ensuring maximum effectiveness.

25% Digital Media

Prepares and edits digital publications to aid in attracting and retaining business.

Updates and maintains company website.

Optimizes search engine sites.

Continuously captures and analyzes the appropriate digital marketing data/metrics, insights and

best practices, and then acts on the information.

Continually explores new avenues of digital marketing.

25% Leadership

Leads graphic design and video broadcasting elements to bring together in a complete package.
Works with Senior Management to develop HIG’s brand story to deploy throughout all marketing aspects and information-sharing avenues.
Establishes and maintains a consistent corporate image throughout all promotional materials and events.
Oversees marketing operation budget.
Serves as a company liaison with outside sources for ongoing campaigns.
Establishes and maintains relationships with consumers, the community, and other public interest groups.

15% Internal Marketing

Works with Senior Management to promote the company’s objectives, products, and services to employees in order to increase engagement with organizational goals and fostering brand advocacy.
Completes Special Projects as requested.

10% Digital Marketing

Displays commitment and initiative to meet department and education goals as set forth in the

organization’s education program.

Supervisory Responsibilities

Directly supervises approximately 1-3 employees. Carries out supervisory responsibilities in

accordance with the organization's policies and applicable laws. Responsibilities include

interviewing, hiring, and training employees; planning, assigning, and directing work; appraising

performance; rewarding and disciplining employees; addressing complaints and resolving

problems.

Requirements

Computer Skills

To perform this job successfully, an individual should have knowledge of Internet software;

Spreadsheet Software; Design Software; Presentation Software; Word Processing Software;

Web Design and development software.

Education and/or Experience

Bachelor's degree in Communications, Marketing, Business, Public Relations, or related field and two to three years of related marketing/advertising experience and/or training or equivalent combination of education and experience.
Experience with design software, Canva, is preferred.

Certifications

Must be able to complete training courses as set forth by the organization's education plans.

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