About Wood-Mizer
Wood-Mizer is the world's largest manufacturer of portable sawmills, with over 100,000 mills sold in more than 100 countries. Wood-Mizer provides forestry and timber professionals around the world with a complete line of narrowband portable and industrial sawmills, wideband sawmilling equipment, resaws, edgers, kilns, molders/planers, firewood processing equipment, pallet recycling equipment, material handling equipment, bandsaw blades, and blade maintenance equipment.
Our Culture and Values
Wood-Mizer is dedicated to customer and employee-owner success, putting compassion and faith at the heart of the business, and committing to providing high-quality equipment that makes a positive difference in people's lives. Wood-Mizer is a 100% employee-owned company that believes every mill owner is an extension of our Wood-Mizer family - a philosophy that makes both our customers and employee-owners feel at ease.
What Makes Wood-Mizer Stand-Out
Wood-Mizer believes that investing in people is an investment in the future. As a result, we provide a variety of benefits to ensure that our employees-owners are healthy and happy so that we can all grow, learn, and innovate together.
- Equity: Through our ESOP, you can become a 100% owner and receive Wood-Mizer stock (Employee Stock Ownership Plan).
- Retirement: Matching funds in a 401k.
- Bonuses: Discretionary Bonus available monthly.
- Pay Options: We provide several methods for receiving biweekly payments, as well as the option for Wages On-Demand, which allows you to receive earned wages on a daily basis.
- Paid Time Off: PTO accrual begins with the first paycheck, with immediate eligibility for paid holidays, personal marriage, birth/adoption, and other events.
- FREE Health Care Access: We provide FREE access to Wood-Mizer’s Health Care Clinics by Marathon Health if you are covered by our health insurance.
- Insurance: Health, dental, vision, life insurance paid by the company, supplemental life insurance, and short- and long-term disability are all available.
- Workplace Giving Programs: Employee-owners who serve the community/those in need through monetary donations and hands-on work are eligible for a variety of benefits.
- Tuition Reimbursement: Wood-Mizer offers a generous tuition reimbursement program to help you achieve your long-term career goals.
- Annual Allowances: Employee-owners receive reimbursement for the cost of their own safety boots and safety glasses. Each year, they are also given money to spend on Wood-Mizer apparel and swag.
- Other Rewards: Companywide celebrations, company outings, complimentary coffee stations and fruit, gift cards for your birthday and anniversary, referral reward program, discounted shipping rate, and much more!
A Brief Overview
The Senior Digital Marketing Specialist at Wood-Mizer is a hands-on role responsible for executing and optimizing digital marketing campaigns across multiple channels. This individual will develop, implement, and manage digital advertising, content marketing, SEO/SEM, and email marketing initiatives to drive brand awareness, lead generation, and customer engagement. This position also plays a key role in shaping digital strategy and analyzing campaign performance to maximize ROI.
Locations
Indianapolis, IN
What you will do
- Digital Advertising & Campaign Management:
- Plan, create, and manage paid digital marketing campaigns across Google Ads, social media (Facebook, Instagram, LinkedIn, etc.), and display networks.
- Optimize paid media strategies, adjusting bids, targeting, and ad creatives for improved performance.
- A/B test ad creatives, landing pages, and targeting strategies to maximize conversions.
- Track and analyze ad performance, providing regular reports on key performance indicators (KPIs), cost per lead (CPL), and return on ad spend (ROAS).
- Content Marketing & Copywriting:
- Develop compelling ad copy, website content, email campaigns, and blog articles aligned with brand messaging.
- Collaborate with design teams to create engaging digital content for social media, ads, and web pages.
- Optimize content for SEO to improve organic visibility and traffic.
- SEO & Website Optimization:
- Conduct keyword research and implement SEO best practices to improve website rankings and visibility.
- Analyze and optimize website user experience (UX) to increase conversions and engagement.
- Work with developers to implement technical SEO improvements.
- Email Marketing & Automation:
- Develop and execute email marketing campaigns for lead nurturing and customer engagement.
- Create audience segmentation strategies to personalize email content and increase engagement.
- Monitor and optimize email open rates, click-through rates, and conversions.
- Marketing Strategy & Analytics:
- Analyze campaign performance data to develop insights and improve future marketing efforts.
- Provide data-driven recommendations to optimize marketing spend and customer acquisition strategies.
- Stay up-to-date with digital marketing trends, emerging technologies, and best practices.
Education Qualifications
- Bachelor's Degree in Marketing, Communications, Business, or a related field. Required
Experience Qualifications
- 4-6 years Hands-on experience in digital marketing, with a strong background in paid advertising, SEO, and content marketing. Required
- 4-6 years of SEO tools (e.g., SEMrush, Ahrefs, Moz) and website CMS platforms (e.g., Adobe Commerce). Required
Skills and Abilities
- Google Ads, Facebook Ads Manager, Google Analytics, and CRM/email marketing platforms (e.g., HubSpot, Salesforce, Marketo). (High proficiency)
- Analytical skills, with the ability to interpret data and optimize campaigns for performance. (High proficiency)
- Copywriting and content creation skills. (Medium proficiency)
- Ability to manage multiple projects in a fast-paced environment and meet deadlines. (Medium proficiency)
If you want a career, not just a job, apply today and learn how Wood-Mizer employee-owners are making a difference around the world!
Wood-Mizer offers equal employment opportunities to all employees and job applicants and prohibits all forms of discrimination and harassment, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
