Matrix has been named a 2023 Best Place to Work and Hot Firm by Zweig Group!
At Matrix, we believe in the power of innovation, creativity, and collaboration to drive success. We aim to redefine our industry through forward-thinking strategies, cutting-edge solutions, and impactful marketing campaigns. Our team is the heart of our organization, and together, we strive to not only meet but exceed our ambitious goals.
We are seeking a dynamic and inspirational Director of Marketing and Communications to lead our diverse and multi-talented marketing team. As a visionary leader, you will be at the forefront of developing and implementing comprehensive marketing strategies that resonate with our target audience and set industry benchmarks. This role demands a blend of creativity, strategic thinking, and leadership to steer our firm toward continued growth and success.
This role requires a leader who is forward-thinking, a collaborator and adept at navigating the complexities of aligning marketing strategies with executive expectations and broader company goals. Your leadership will ensure our marketing efforts are cohesive, innovative, and effectively drive our brand toward our strategic goals.
Salary Range: $120,000.00 to $138,000.00 Annually. The expected salary range for this position is displayed in accordance with the Colorado Equal Pay for Equal Work Act. Compensation will be based upon education, qualifications, experience, and work location.
Job Summary:
The Director will manage a team of graphic designers, proposal coordinators, social media experts, web designers, and editors. The Director will guide the team, and actively participate when required, in the following: production of PowerPoint presentations for interviews, video production, development of proposals, development of collateral materials, and development of social media. Further, the Director will be responsible for firmwide communication materials, development of award applications, conference logistics, and the coordination of professional organization meetings.
Essential Functions:
- Develop and execute a comprehensive marketing plan that aligns with the Matrix's vision, goals, and growth targets and integrates with our strategic business plans. Work closely with the Executive Leadership Team and Strategic Business Development Team.
- Be a beacon of innovation, constantly seeking out new opportunities for expansion and positive impact of the Matrix brand and culture.
- Lead and mentor a team of marketing professionals, including functional managers, providing guidance, support, and development opportunities to ensure their success and professional growth.
- Elevate our brand's presence and reputation across all channels, ensuring our message is powerful, consistent, and reaches our target audience effectively.
- Stay ahead of market trends, consumer behaviors, and competitive landscapes to adapt strategies in real-time, ensuring our brand remains relevant and ahead of the curve.
- Work closely with other groups and Centers of Excellence to ensure marketing strategies are integrated and supportive of overall business objectives. Be a champion of unity, driving projects that require cross-discipline cooperation to succeed.
- Define, measure, and analyze key marketing metrics to track success and areas for improvement. Use data-driven insights to make informed decisions and optimize strategies.
- Prepare an annual marketing plan and budget for advertising, proposal preparation, trade show expenses, multi-media materials, and other elements related to marketing of the firm.
- Enhance our proposal preparation process to support firm-wide marketing needs, including scheduling, resource allocation, graphics preparation, cost control, and tracking of the company’s overall success rate. Provide recommendations to management to improve the effectiveness of proposals and the quality and overall marketing effort.
- Oversee the Client Relations Management process and program.
- Oversee and direct marketing support staff and its marketing coordination efforts, including the recruiting and evaluation of marketing support staff.
- Manage the development and maintenance of firm-wide marketing collateral and resource materials (i.e., brochures, data, slides, color copies, photographs, files, resumes, bios, and client database.) Oversee preparation for submittals, responses, proposals, presentations, interviews, and other marketing-related activities and materials.
- Write/edit text for firm promotional pieces and press releases.
- Assign responsibility or personally monitor RFP and solicitation search engines daily for all sectors the firm serves. Coordinate the tracking of other sources of RFPs to support Centers of Excellence within the firm.
- At the direction of the Executive Leadership Team, represent the company at select professional organization meetings to improve company exposure and support the generation of marketing leads for the firm. Coordinate all arrangements for trade shows and conferences and oversee setup.
- Continually develop concepts and assist in maintenance of the Matrix’s website.
- Update Matrix’s information annually in federal, state, and local government marketing and business databases, including federal SF330, and state and local marketing forms.
- Manage and evaluate the performance of marketing campaigns and team members, providing opportunities for growth and development.
- Stay current with emerging technologies and best practices in communications and marketing to maximize efficiencies and meet business goals.
Competencies:
- Excellent persuasive writing skills and overall strong communications skills.
- Resourceful and self-motivated.
- Able to cope well under pressure and in a changing environment and deadlines.
- Excellent interpersonal skills with the ability to communicate across all levels.
- Exceptional leadership qualities, with the ability to inspire, motivate, and bring out the best in a diverse team.
Education and Experience:
- Bachelor’s degree in marketing, journalism, or related discipline.
- A minimum of ten years of progressive marketing/business development/sales experience in a professional services firm. Having this experience in an A&E firm is strongly desired and will be given preference.
- Proven experience as a Marketing leader or similar role, with a track record of developing and executing successful marketing strategies.
- Experience with strategic planning, market research, public relations, direct mail campaigns, and supervision of proposal preparation, brochures, and development of collateral materials.
- Must be proficient in PowerPoint, Word, Excel, Outlook, InDesign, PhotoShop and Illustrator.
- Firm grasp of technical writing; ability to synthesize, summarize, proof, and technically edit.
- Demonstrated supervisory ability.
- Valid driver's license, in conjunction with successfully passing the Company’s MVR check.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Physical Demands:
While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is occasionally required to stand; walk and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to ten pounds.
The noise level in the work environment is usually moderate.
Matrix Design Group, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, gender, color, religion, sex, national origin, or protected veteran status, and will not be discriminated against based on disability.
Any applicant with a qualifying physical or mental disability who believes they require a reasonable accommodation for any part of the application process should contact us at 719-575-0100 for assistance.
