Description
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Associate Specialist, Social at Butler/Till executes paid social campaigns across the agency enterprise. They analyze campaign performance, are comfortable in quality assurance of social campaigns, and communicate effectively with internal teams. Additionally, they keep a strong pulse on industry news & trends. A successful Associate Specialist, Social should have the ability to not only execute social campaigns, but also provide support to senior level staff for escalated issues. This role leverages core competencies such as customer focus, collaboration, agility, results orientation, discipline, and proactivity to deliver continuous value and drive business outcomes in a fast-paced environment.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Activation: Supports senior team members in the process of building best-in-class tactical recommendations backed by data, aligned to client's objectives and measurement requirements.
Key Responsibilities:
- Pacing: This role will pull, compile, and otherwise analyze and interpret the results of in-market campaigns, ensuring that they are spending and performing as expected.
- Learn to efficiently download / interpret / and action of multiple sets of campaigns, including different brands, different targeting strategies / different stages of the marketing funnel / different target audiences (both B2C and B2B).
- Optimizations: This role will recommend and/or implement changes to the settings within the buying platform to ensure all KPI’s for each client campaign meet or exceed pre-established benchmarks.
- Document changes / optimizations and learnings that feed strategic insights.
- Responsible for QA of social campaigns for a select set of clients with keen attention to detail
Key Outcome: Planning & Strategy: Supports senior team members across key aspects of campaign activation.
Key Responsibilities:
- Collaborate with Specialists and cross-functional teams to gather insights, offer recommendations and optimizations to exceed campaign benchmarks.
- Continuously analyze key performance metrics to measure effectiveness of campaign initiatives.
- Helps in developing partnerships, social strategies, and plans for new and existing clients.
- Supports Senior Staff in planning exercises which may include sending Requests for Proposals / Requests for Information, leveraging planning tools within platforms to estimate future costs / performance, and coordinating with new vendors to evaluate their features and capabilities.
Key Outcome: Communication and Collaboration: Supports the accurate stewardship of campaigns, ensuring all campaigns are running as expected, developing problem -solving skills as issues arise.
Key Responsibilities:
- Works closely with peers to ensure campaign management tasks are completed and executional best practices are followed. May include some training to achieve the Planning, Measurement & Reporting and Stewardship functions.
- Develop a vocal role in defining our approach and answering both client and internal cross-functional team questions and inquiry.
- Partner with Senior resources on thought leadership material (POVs, blog posts, white papers, speaking opportunities, etc.)
- Completes assigned tasks and actively responds to updates or questions within task management software (Wrike), collaboration tools (MS Teams, MS Outlook), and maintains organized records of optimizations.
Key Outcome: Measurement and Reporting: Channel Associates can work with senior team members in turning raw numbers into a meaningful story about campaign performance. They use these insights to make media performance better and help clients achieve their business goals.
Key Responsibilities:
- Work with senior team members in analyzing, reviewing, and reporting on the effectiveness of campaigns to maximize results.
- Effectively communicates and educates internal teams on performance nuances, citing team-driven optimizations and/or external factors that impact performance.
- Collaborates with the Specialists and Senior Specialists to identify new opportunities in the paid social space for current and existing clients based on an understanding of client objectives, goals and known barriers.
- Verifies the accuracy of analytics dashboards by QA’ing against platform data.
- May be asked to assist with troubleshooting of reporting and/or trafficking mapping and/or site tagging to assist with campaign measurement.
- Collaborates with channel peers to understand cross-channel dependencies and build synergistic strategies to further overall campaign performance.
Requirements
REQUIRED QUALIFICATIONS
- EDUCATION - Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
- EXPERIENCE - 1+ years of professional experience in an office type environment, including familiarity and comfort with productivity tools such as MS Outlook, MS Word, MS Excel, etc..
- Proactive and curious attitude. Strong problem-solving skills.
- Comfortable operating in a fast-paced, deadline driven environment with rapidly changing priorities..
PREFERRED QUALIFICATIONS
- 1+ years of experience managing campaigns in the channel ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
- Experience working in pharma marketing or in a highly regulated industry.
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: Seeking to understand client business challenges/needs and delivering continuous value to our clients.
- COLLABORATIVE: Working with teams and across the organization with ease.
- OWNER AGILITY: Able to continuously learn and quickly adapt to changing circumstances.
- RESULTS DRIVEN: Accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
- PROACTIVITY: Takes initiative to explore what can be done to better their work, accounts, teamwork, process and communication.
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000 - $51,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
