Description
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Associate Media Operations Specialist (AMOS) plays an essential role in ensuring that all placement types, details, timeframes, budgets, and sizes are properly and accurately implemented based upon client approvals. The AMOS is responsible for the functional tasks associated with trafficking and general campaign stewardship. A successful AMOS should have the growing ability to handle reasonably complex issues and problems while leaning on the support of senior level staff for more complex issues. This individual should be comfortable in a continuous learning environment.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Efficient, accurate and optimized delivery of advertisements across various channels and platforms.
Key Responsibilities:
- Following agency SOPs, manage a comprehensive set of tasks associated with creative and traffic communication and distribution. Including but not limited to:
- Confirming campaign creative, rotations, and distributing assets to vendor partners
- Generating accurate tracking parameters for all campaigns that align with agency metadata standards.
- Trafficking within the ad server inclusive of uploading creative assets.
- Generation, distribution and collection of confirmed traffic instructions for traditional vendors
- Learn and understand brand safety guidelines and how to implement them on campaigns.
Key Outcome: Reliable and accurate campaign execution and data transmission across the enterprise
Key Responsibilities:
- Lead QA of campaign trafficking, inclusive of correct campaign properties, event tags, defaults, placement details, creatives, etc. with the assistance of media ops, channel and analytics team members.
- Assist with validation of creative files from agencies, ensuring HTML functionality. When scoped, assist with proofreading of creative files from agencies, ensuring accuracy in spelling, industry & vertical terminology, branding, geo, strategy, targeting and more.
- Maintain accurate documentation of all QA, health checks and testing responsibilities to ensure accuracy and timeliness.
- Obtain/review proof of performance/screenshots.
- Maintain a common tech platform with internal teams to communicate status of all job responsibilities, ensuring tasks are updated on a regular basis (Wrike)
- Work closely with internal teams for streamlined handoff of information and quality output.
- Communicate with partners as needed to confirm handoff of materials and rectify errors.
- Uphold internal processes by using mandatory naming conventions, filling out required templates, and filing and organizing documents properly for all team members to access.
Key Outcome: Career growth in the Media Operations department
Key Responsibilities:
- Bring forth ideas for process automation, optimization, and efficiency.
- Develop advanced skill sets in areas such as Excel, brand safety, and ad serving platforms.
- Begin foundational learning of site tagging and measurement.
- Seek opportunities to acquire additional work and learn new skills that are relevant to the work.
Other Responsibilities:
- Proactively support and participate in agency improvement initiatives.
- Support other teams as time permits.
- Other duties as assigned.
Requirements
REQUIRED QUALIFICATIONS
- Bachelor's degree in Communications, Advertising, Public Relations, Marketing, Information Technology, or 1+ years of experience in a related field.
- Computer literacy to include intermediate proficiency with Microsoft Office Suite of Products (Word, Excel, PowerPoint)
- Demonstrate a sense of urgency to obtain results, meet deadlines, and take accountability for outputs.
- Must be detail oriented, have the ability to multi-task and possess strong organizational, communication, computer and office procedure skills – while displaying the willingness to learn and the initiative to continually develop new skill sets.
- Demonstrate the ability to understand and execute instructions provided in written, oral, or diagrammatic formats
PREFERRED QUALIFICATIONS
- Advanced Microsoft Excel skills
- Exposure to ad campaign management; ad trafficking, campaign setup, monitoring, and optimization
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients.
- COLLABORATIVE: working with teams and across the organization with ease.
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance.
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments.
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting.
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION, AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000- $50,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
