Description
This position is considered hybrid for candidates living in the Rochester, NY area.
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
The Senior Social Media Specialist is responsible for leading the creation and execution of effective social strategies across the agency’s client base. This individual will have experience with campaign management, social strategy, and has is considered an expert in social platforms including Facebook, Instagram, LinkedIn and Snapchat. They are adept at performance monitoring and quality assurance of social campaigns. They are comfortable leading client meetings and are considered subject matter experts in social trends and new partnerships
ESSENTIAL FUNCTIONS
- Day-to day lead on existing, complex social media campaigns; performing optimizations based on performance goals and measurement framework, documenting changes and learnings that feed strategic insights
- Expert in the setup of new campaigns, including implementation of tracking tags, per the media plan and measurement framework
- Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities
- Develops paid social strategies and plans for new and existing clients
- Develop and implement budget pacing documents and performance forecasts documents
- Leads the collaboration of analytics and account service teams to identify new opportunities in the paid social space for current and existing clients based on an understanding of client objectives, goals and known barriers • Establishes organization-wide paid social best practices, guidelines, objectives and documented regulations
- Authors thought leadership material (blog posts, white papers, speaking opportunities, etc.)
- Evaluates and recommends paid social partners, technology and platforms • Keeps the channel team up to date on social media best practices, guidelines, objectives, industry research and documented regulations associated with social campaigns • Analyzes, reviews, and reports on effectiveness of campaigns to maximize results • Assists with scopes and estimates for new projects or campaigns
- May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks
- May be asked to assist with QA of social campaigns for a select set of clients with keen attention to detail • May be asked to assist with maintenance of process documentation ensuring it’s kept up to date
Requirements
QUALIFICATIONS
- EDUCATION - Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience • EXPERIENCE - Minimum of 5 years of experience managing and leading campaigns in the social media ecosystem. Experience with strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
CORE COMPETENCIES
- CUSTOMER FOCUSED: seeking to understand client business challenges/needs and delivering continuous value to our clients
- EXTREMELY COLLABORATIVE: working with teams and across the organization with ease
- HIGHLY AGILE: able to continuously learn and quickly adapt to changing circumstance
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $54,000 - $76,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
