Description
This position is considered hybrid for candidates living in the Rochester, NY area.
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
Using deep knowledge of the client’s business and industry, an Account Supervisor at Butler/Till, in collaboration and partnership with the Account Director, serves as a trusted marketing consultant to clients to enable their strategy and best leverage Agency marketing services to meet their emerging needs. They are highly skilled marketing professionals that oversee and manage all aspects of an account, or multiple accounts, including the cross-functional collaboration and workflow of their team. An Account Supervisor leads the client forward by proactively leaning into initiatives to grow their business. They add value to the client-Agency relationship by providing insights, analysis, and strategies that enable the achievement of key business outcomes, further enabling client satisfaction and organic, profitable revenue.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Profitable growth and retention of accounts
Key Responsibilities:
- Lead the development of healthy, profitable, cross-functional client scopes (services, pricing and resourcing). Monitor and effectively manage accounts to scope. Contribute to plans to improve unprofitable or declining accounts.
- Maintain accurate account forecasts and successfully manage account finances.
- Define and continuously reevaluate strategies for how the Agency can contribute to the client’s on-going success as part of evergreen account planning.
Key Outcome: Long-term health and vitality of client and client-partner relationships
Key Responsibilities:
- Establish, maintain and grow strong, role-appropriate client relationships.
- Advocate for client feedback and lead productive direct feedback discussions with clients and client-partners.
- Deliver customer intimacy by seeking to understand client and client-partner perspectives and through diagnosing opportunities or issues. Make recommendations for change by developing action plans and managing through any barriers to success.
- Successfully collaborate with the client, and their other external partners/agencies, on idea generation, strategic planning activities, and joint deliverables.
Key Outcome: Broadening and diversification of client service offerings to meet their evolving needs
Key Responsibilities:
- Actively listen for client challenges and opportunities , and capitalize on them as they arise.
- Establish context and leverage Agency resources to resolve or bring forward relevant paid or non-paid media solutions and strategies that meet emerging client needs.
- Ensure Agency service offerings are extended and effectively represented to our clients.
Key Outcome: Transformational client business impact
Key Responsibilities:
- Oversee the team in developing a meaningful analysis of the client’s business, category, competition, and audience, including implications that will have the most significant impact.
- Serve as the client’s marketing counsel by leading them forward in meaningful ways that strategically elevate their input.
- Engage clients in forward-looking planning that is supported by relevant business analysis and implications, in collaboration with the Account Director and other cross-functional peers.
- Ensure client objectives and expectations are clearly communicated to internal stakeholders to support Agency’s best work.
- Partner with cross-functional teams to develop relevant strategies and solutions to client opportunities and challenges by leveraging key insights. Define and align on client success metrics.
- Lead the team in leveraging Agency research tools and techniques to ensure the client’s business, category, competition and audience is strategically represented and continuously elevated in the work.
- Ensure cross-functional client outputs result in strategic deliverables that successfully meet client needs and Agency standards.
Key Outcome: Cross-functional collaboration and strategic alignment
Key Responsibilities:
- Manage an end-to-end, cross-functional workflow that cultivates collaboration, to level up client deliverables and results. Ensure a clear scope-of-work and contribute to internal RACIs to facilitate the process.
- Responsible for overseeing the successful development of strategic briefs to guide the Agency’s cross-functional work, contextualizing client challenges and opportunities, and setting the foundation to deliver meaningful work that supports client business objectives.
- Ensure the client’s business, category, competition, and audience are properly represented from activation through optimization.
- Lead the BT day-to-day, cross-functional team in effectively onboarding new client team members into existing client organizations.
- Support the Account Director in effectively on-boarding new client organizations, accelerating the achievement of quality and profit.
Other Responsibilities:
- This role may include contributing to net new business opportunities for the Agency through participation in new business research, strategy, and support.
- Ability to travel – varies by client. Hiring manager will clearly articulate travel requirements for account (s); subject to change based on the dynamic needs of individual clients.
Requirements
QUALIFICATIONS
- 7+ years in account management or another strategic client-facing role in marketing, advertising, communications, media, or another related field.
- Ability to successfully contribute to retaining and growing accounts through nurturing key client relationships, becoming a strategic partner and advisor to the client, diversification of services, and discovering new opportunities to work with clients for mutual benefit.
- Experienced manager of people required.
- Excellent written and verbal communication skills.
- Strong presentation skills.
- Cross-functional working-knowledge base, across media, creative, analytics, operations, and finance, preferably within an agency, preferred.
- Required intermediate level use of Microsoft Office products, including Word, Excel and PowerPoint.
- Agency experience preferred.
- Experience with media planning and marketing research tools a plus.
- Preferred use of Project Management tools
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $61,000 - $86,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners.
The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
