Description
This position is considered hybrid for candidates living in the Rochester, NY area.
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
As a Senior Integrated Planner, you will define and help shape the strategic, cross-channel communications/media plan for your client(s). You will work closely with the Channel Activation teams and Account teams to plan for solutions that achieve client’s business goals and objectives, supporting recommendations with research across the media/communications industry, your client’s category/competition, and key target audiences. Throughout the campaign, you will recommend cross-channel optimizations to improve KPI performance.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals
Key Responsibilities:
- Understand and build actionable insights based on the understanding of audiences’ journey, attitudes, past campaign efforts, and deep media industry knowledge
- Present recommendations across core capabilities to the client, with clear rationale
- Lead briefing of channel specialist team(s) on strategic objectives to guide execution
- Participate in client calls and proactively ask and/or address questions that will move campaigns forward
Key Outcome: Continued elevation of campaign performance insights and optimizations tied to business outcomes
Key Responsibilities:
- Monitor performance of campaigns, engaging channel activation team in opportunities to improve performance against client metrics and KPIs
- Build actionable insights & recommend cross-channel campaign optimizations, supporting decisions with clear rationale
- Participate in campaign performance discussions with Account, Client, and Partner Agency team(s)
Key Outcome: Cross-functional collaboration and strategic alignment
Key Responsibilities:
- Collaborate with cross-functional teams to develop strategic work that meets client objectives
- Understand cross-functional workflow processes & coordinate with teams to progress project
- Autonomously make decisions to progress projects forward in a manner that meets client expectations and Agency quality standards
Key Outcome: Transformational client business impact
Key Responsibilities:
- Provide consistent, confident point of view across day-to-day Planning deliverables
- Accountable to maintaining evergreen knowledge of landscape evolution, translating “where the communications/media industry is going” to how that impacts client strategy and tactical pull-through
Other Responsibilities:
- Ask discovery questions to deepen understanding of client and business challenges, marketplace opportunities, and audience research – proactively translating into actionable marketing solutions
- Identify cross-functional barriers and apply critical thinking skills to recommend solutions to Supervisor/Manager
Requirements
REQUIRED QUALIFICATIONS
- Degree in Communication, Media, Marketing, Public Relations, or a related field
- 4+ years of experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
- Demonstrated analytical thinking, and problem-solving skills
- Knowledge and advanced beginner experience leveraging syndicated research tools (e.g., competitive intel, audience insights, etc.)
- Excellent written and verbal communication skills, with an eye for detail
- Strong client presentation skills
- Intermediate use of Microsoft Office products, including Word, Excel and PowerPoint
PREFERRED QUALIFICATIONS
- Experience working in an agency setting
- Demonstrated ability to manage complex projects, working with and delegating to other teams, as required
- Knowledge and past experience using Microsoft PowerBI, project management software, and media buying/planning software
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease?
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $55,000 - $77,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
