Digital Media Specialist

Drake Cooper • Remote (Boise, Idaho, United States) • 1w ago

Digital Media Buying Specialist

At Drake Cooper, we believe great media work is equal parts strategy, curiosity, and execution. We’re looking for a Digital Media Buying Specialist who’s excited to roll up their sleeves and help bring smart, well-built digital campaigns to life across a mix of agency clients.

In this role, you’ll focus on buying and managing multiple digital channels, turning approved media plans into campaigns that run smoothly, pace properly, and deliver results. Media plans will outline the key details: budget, timing, audience, and channel mix, and you’ll be the person ensuring everything is executed with precision and performance in mind.

You’ll work across a broad range of channels such as programmatic, streaming (CTV), display, native, and digital audio, with the opportunity to support additional formats like digital out-of-home (DOOH) and whatever’s next. We’re looking for someone who enjoys the day-to-day of campaign buying and optimization, but also keeps an eye on what’s changing in the industry, and brings that knowledge back to the team.

This is a hands-on role where you’ll be responsible for launching buys, monitoring pacing and performance, making optimizations, sharing out results, and partnering with outside platforms or vendor teams when needed. You’ll report to the Sr. Manager, Digital Media and collaborate closely with Media Planners, Digital Specialists, Ad Ops, Analytics, and Creative to deliver work we’re proud of.

If you’re someone who’s detail-oriented, performance-minded, and energized by teamwork and continuous learning, we’d love to connect.

What You'll Do

Execute and manage digital media buys across Streaming TV (CTV), Online Video, Programmatic Display, Native, Digital Out-of-Home (DOOH), and Streaming Audio.
Own campaign execution end-to-end, including pacing, optimizations, trafficking coordination, and performance monitoring.
Partner with vendors and platforms (experience with The Trade Desk, DV360, and premium media partners is a plus).
Support media strategy alongside Media Planning, including targeting, placements, bidding, and campaign setup.
Coordinate reporting and performance insights, including requesting standardized reports from managed-service partners.
Collaborate with Analytics, Ad Ops, and Creative to support tracking, measurement, and campaign improvements.
Stay current on industry trends and platform updates and share learnings with the team.
Help mentor and support developing buyers as part of a collaborative team environment.

What You'll Bring

2+ years in digital media buying (or a closely related role).
Experience buying across programmatic and streaming/CTV channels.
Detail-oriented, organized, and comfortable managing multiple campaigns at once.
Strong communication skills and a collaborative approach.
Curious mindset and interest in the evolving digital media landscape.

Benefits

100% Employee Owned
Opportunity for Bonus
Paid Parking at our office locations
401 (k) plan with a match
Agency-paid medical, life, and short-term disability insurance, along with options for vision, dental, additional life, and long-term disability insurance
A generous time off program, including family leaves and volunteer work
Great clients!!

At Drake Cooper, we embrace differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make each of us unique. We are proud to be an Equal Opportunity Employer and celebrate a culture based on respect, diversity, and inclusion.

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