Description
The Client Growth Specialist is a results-driven team player who is passionate about customer experience and making an impact by generating new business for Butler/Till and growing our flagship media program. Our specialists use marketing expertise to consult prospective and existing customers, promote a diverse range of marketing solutions, and recommend services that best support their overall marketing strategy.
Successful growth specialists are confident, dynamic, and focused on the best interests of the customer. Through each interaction, you’ll work to build relationships and develop an understanding of each prospect’s growth goals sharing the benefits of a full-funnel marketing campaign, including branding, content creation, and paid search solutions, using collected insights to make recommendations that best fit their needs. Top performers will also use their consultative skills and marketing expertise to uncover cross-selling opportunities, suggesting additional services to drive overall account growth.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Key Account Prospecting
Key Responsibilities:
- Engage and qualify warm leads through active outreach, effective prospecting, and networking activities.
- Maintain a robust pipeline of prospects to ensure consistent opportunities for sales engagement.
- Generate enrollments across all Butler/Till program offerings using a solution-focused sales approach.
- Identify cross-sell opportunities with customers currently participating in a Butler/Till program.
Key Outcome: Relationship Management and Consultative Advisement
Key Responsibilities:
- Foster strong and lasting customer relationships through the share of expertise, product-specific education, and consultation as their respective marketing partner,
- Conduct “needs” assessments with customers to understand their marketing objectives, challenges, and opportunities, identifying opportunities for upselling or cross-selling through expert consultation.
- Acquire and actively utilize in-depth knowledge of Butler/Till’s diverse range of marketing products, including but not limited to digital marketing, social media campaigns, content creation, and SEO.
- Stay abreast of industry trends, market dynamics, and competitor activities.
- Ensure a positive experience for all new program customers by supporting seamless onboarding and maintaining a strong partnership with the account management team.
- Provide feedback to internal stakeholders based on market insights and agent interactions.
Key Outcome: Sale Closing and Goal Attainment
Key Responsibilities:
- Drive the consultative sales process from initial contact to sale closure.
- Meet and exceed sales targets, including call activity, scheduled appointments, presentations, and new enrollments.
- Maintain a high connect rate with prospects weekly through active outreach efforts to support relationship building and new business enrollments.
- Track and report outreach and engagement activities, insights collected, recommendations made, forecasting, and results across all efforts.
Other Responsibilities:
- Assist in all annual/rolling program enrollments as needed to support the account.
- Other responsibilities may be required due to business needs and scope of work.
Requirements
Required
- 2+ years of experience in Sales or Account Management, digital advertising, or media sales experience a plus!
- Bachelor's degree in Business Administration, Marketing, Management, or Communications preferred. A combination of education and experience will be considered.
- Proven track record in sales and/or account management with cross-sell expertise
- Strong understanding of consultative selling and sales strategies
- Excellent communication and presentation skills.
- Exceptional negotiation and closing skills.
- Self-motivated, results-oriented, and able to thrive in a fast-paced environment.
Preferred
- 2+ years of applied marketing campaign management.
- 1+ years’ experience with CRM software.
- End-to-end sales process experience.
- Solution-focused sales experience.
- Experience with marketing products; branding and digital marketing a plus
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
- COLLABORATIVE: working with teams and across the organization with ease
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstances
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000 - $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
