Description
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships. At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
BUTLER/TILL’S VISION FOR THIS POSITION
The Associate Programmatic Trader is responsible for execution and stewardship of effective programmatic campaigns on behalf of a major, high-profile advertiser. This individual will have experience with campaign management, programmatic execution, and has hands-on experience in self-serve advertising platforms. Experience executing various campaign types including online display, video, and audio, in an agency environment is preferred.
This Associate Programmatic Specialist will have a firm grasp and ability to navigate intricacies of hyper targeted, complex campaigns as well as an understanding of basic digital metrics and calculations, media measurement, terminology, and how these impact delivery and performance. The nature of this role requires extreme attention to detail and above average data management skills, heavily leveraging Microsoft Excel, to ensure correct application of a large amount of campaign parameters.
ESSENTIAL FUNCTIONS
- Manage comprehensive set of tasks associated with programmatic campaign management including, but not limited to, campaign creation, QA, pacing/reporting, and general troubleshooting
- Responsible for performance of programmatic campaigns across various tactics including display, audio, and video.
- Execute all digital media plans while adhering to established budgets and timelines
- Leverage functions within Microsoft Excel (Pivot Tables, VLookups, Concatenates, and IF statements required)
- Perform ongoing delivery pacing checks and weekly/monthly/campaign wrap-up reporting
- Monitor spend and delivery of all campaigns in progress
- Optimize delivery towards objectives of the campaign with respect to pacing, bid management, audience analysis, placement analysis and performance
- Accurately processes and documents changes and learnings
- Develop the skills to gather and analyze performance data, articulating mid-level insights of campaign performance, and supporting analytics with reporting functions
- Develop, improve, and maintain positive relationships with digital media partner (platform) representatives
- Accountable for maintenance of process documentation ensuring it is kept up to date
- Actively learning and staying up to date on programmatic media tools, channels, applications, and strategies
- Support in answering questions or explaining campaign performance to internal client-facing teams
- May be asked to assist with evaluation of programmatic media partners, technology, and platforms
- May be asked to collaborate with internal teams and external partners to assist in negotiation and implementation of Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals May be asked to help with invoicing, and reconciliation tasks, as well as resolving billing discrepancies as needed by collaborating across functional teams
- Demonstrate growing expertise by assisting senior resources in establishing teamwide programmatic media best practices, guidelines, objectives, and standards associated with programmatic campaigns
Requirements
QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- EDUCATION: Bachelor’s degree in Marketing, Advertising, Communications, Business, or equivalent work experience
- EXPERIENCE: 1+ years of experience managing campaigns in the digital marketing ecosystem
- Experience in hands on execution of advertising within biddable platforms (programmatic, paid search, paid social, media operations, ad operations, etc.).
- Experience involving heavy utilization of MS Excel (or similar tools) to manage large amounts of data with precision and accuracy.
- Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.
CORE COMPETENCIES
- CUSTOMER FOCUSED: seeking to understand client business challenges/needs and delivering continuous value to our clients
- EXTREMELY COLLABORATIVE: working with teams and across the organization with ease; viewed as a dependable team member
- COMMUNICATIVE: communicates clearly and effectively with all internal and external stakeholders; is a good listener, and receptive to the ideas of others
- HIGHLY AGILE: able to continuously learn and quickly adapt to changing circumstance without loss of productivity
- WORK QUALITY: building the skills necessary to develop different approaches to handle varying market conditions and client demands
- AUTONOMOUS: able to perform job functions with limited to moderate supervision while leveraging supervisor or experienced media colleagues when necessary
- CRITICAL THINKING: applies common sense understanding to carry out instructions with the ability to analyze and interpret facts and numerical data to inform actions
- ORGANIZATIONAL SKILLS: can set priorities and manage time well, self-motivated and has the desire and aptitude to learn quickly while effectively multi-tasking
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $40,000 - $56,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
