Description
The Programmatic Specialist is responsible for creating and executing effective programmatic strategies across the agency’s client base. This individual will have experience with campaign management, programmatic strategy, and has worked hands-on in self-serve DSP’s. They possess knowledge of ad serving technology and an emerging understanding of supply chain partnerships in the programmatic ecosystem. This individual has experience executing campaigns that include online display, video, and audio, preferably in an agency environment. They have experience with performance monitoring and quality assurance of programmatic campaigns. They are comfortable participating in client meetings and possess knowledge of social trends and new partnerships.
ESSENTIAL FUNCTIONS
- Day-to day management of assigned, existing programmatic media, track programmatic performance and optimize with respect to pacing, bid management, audience analysis, landing page and creative testing, and placement performance based on performance goals and measurement framework, documenting changes and learnings
- Setup of new campaigns, including implementation of tracking tags, per the media plan and measurement framework
- Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities
- Collaborates with the analytics and account service teams to identify new opportunities in the programmatic space for current and existing clients based on an understanding of client objectives, goals and known barriers
- Collaborate with internal team and external partners to assist in negotiation and implementation of Private Marketplace and Programmatic Guaranteed deals
- Establishes organization-wide programmatic media best practices, guidelines, objectives and standards associated with programmatic campaigns
- Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)
- Analyze, review, and report on effectiveness of campaigns to maximize results
- Actively learning how to scope and estimate new projects or campaigns
- May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks
- May be asked to assist with QA of programmatic campaigns for a select set of clients
- May be asked to assist with maintenance of process documentation ensuring it’s kept up to date
Requirements
QUALIFICATIONS
- EDUCATION - Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
- EXPERIENCE - Minimum of 3 years of experience managing campaigns in the programmatic ecosystem. Experience in strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with crossfunctional commitments.
CORE COMPETENCIES
- CUSTOMER FOCUSED: seeking to understand client business challenges/needs and delivering continuous value to our clients
- EXTREMELY COLLABORATIVE: working with teams and across the organization with ease
- HIGHLY AGILE: able to continuously learn and quickly adapt to changing circumstance
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $49,000 - $69,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners.
The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
