Ciranda is a company rooted in five core values which include: Curiosity, Courage, Collaboration, Clarity, and Character. These values shape Ciranda's culture and drive our success, making us a remarkable company to engage with.
Job Purpose Summary
The Sales Director is responsible for leading and managing the Sales division within Ciranda, developing and leading execution of sales strategies to drive growth and achieve organizational targets. The Sales Director will lead the sales team, participate in the management of strategic client relationships, sit on the organization’s leadership team and collaborate cross-functionally to ensure success.
Responsibilities
- Formulate and oversee execution of comprehensive sales strategies and plans to meet company targets.
- Lead, mentor, and inspire a high-performing sales team to achieve individual and collective sales goals.
- Implement appropriate sales training to develop team skills and effectiveness
- Ensure effective sales processes from lead generation to closing, while ensuring systems and processes are effectively utilized.
- Develop and maintain strong relationships with key customers and partners.
- Oversee major customer negotiations and ensure exceptional customer satisfaction.
- Collaborate with the Go-To-Market team to conduct market research to identify trends, opportunities and competitive positioning.
- Provide valuable input to product development based on market demands and customer feedback.
- Collaborate with the Marketing, Product, and Operations teams to develop and implement effective sales and marketing campaigns, promotions, new product launches and sales initiatives.
- Collaborate with sales, operations and finance teams to develop accurate sales forecasts and plans, implement pricing and margin strategies, monitoring performance against forecasts and driving adjustments as needed.
- Analyze sales metrics and market performance, prepare and present sales reports to senior leadership.
- Manage the sales budget and optimize resource allocation to optimize return on investment.
Required Education & Experience
- Bachelor's degree in business administration, marketing, or a related field. MBA or advanced degree preferred.
- Seven or more years of experience in sales roles with at least 5 years proven experience in sales leadership roles.
- Demonstrated understanding of the food industry, including knowledge of consumer trends, new product development, R&D cycles, supply chain, manufacturing, distribution, and retail sales.
- Organic industry experience preferred.
- Demonstrated success in achieving sales targets, driving revenue growth, and building strong customer relationships.
- Solid understanding of sales principles, methodologies, and best practices.
- Experience in developing and implementing sales strategies, action plans, and sales forecasting.
- Exceptional communication and interpersonal skills.
- Proficiency in using CRM systems and sales tools to manage customer interactions, analyze sales pipeline health, track sales performance, and generate reports.
Desired Competencies
- Drives Results: Understands and demonstrates sound judgement, fiscal competence, and business knowledge to optimize the quality of operations.
- Aligns Execution: Focuses efforts to efficiently achieve measurable and customer-driven results consistent with the organizations, mission, and operating plans.
- Thinks Strategically: Supports and promotes the organization’s vision and values - creates a compelling future state of the unit – understands the necessity of change in light of internal and external influences.
- Models Accountability: Holds self and others accountable for measurable high-quality, timely and cost-effective results – accepts responsibility for failures.
- Effectively Decisive: Makes well-informed, effective, and timely decisions, using available data.
- Agile & Resilient: Deals effectively with pressure, remains optimistic and persists even under adversity-recovers quickly from setbacks.
- Develops Talent: Effectively selects and develops people in a way that contributes to motivation and retention of a high-performing team.
- Instills Confidence: Commits to placing the organizations and team’s interests above self-interests- expresses authentic gratitude and understand its value.
- Cultivates Engagement: Energizes and creates a sense of direction, purpose and excitement-creates a positive work environment with clarity around goals and working collaboratively to achieve them.
- Excellent Communication: The ability to communicate information in a clear, concise, and accurate manner.
- Customer Relationship Management: The process of ensuring customer satisfaction with a product or service in the form of an in-person interaction, a phone call, self-service systems, or by other means.
- Operational Excellence: Understands foundational business elements and performs work efficiently to achieve expected results.
- Personal Leadership: The ability to self-motivate and leverage your strengths to take initiative, proficiently problem solve, exemplify reliability, and actively contribute to meaningful teamwork.
- Selling & Negotiation: Ability to transform conflicts and potential disputes into a solution that both parties find satisfactory and that maximizes profitability.
