Marketing Intern - New Markets

Baltimore Air Coil • Full-time • Jessup, Maryland, United States • 1m ago

POSITION PURPOSE

The Marketing Intern - New Markets will be responsible for promoting BAC’s brand, assisting with marketing plans, product positioning, and development of sales tools and collateral for BAC’s new target market segments. Additionally, this person will conduct research to understand customer needs and buying habits and to assist in creating strategies to build awareness, preference, and sell BAC’s differential customer value.

PRINCIPAL ACCOUNTABILITIES

Increase brand awareness, create customer preference for the pursuit of market share growth.
Gather and quantify market insight, customer needs, and segment trends to understand how to position BAC in new markets to create competitive advantage.
Gather and analyze information to identify new customers, demand for products and services, and the efficacy of marketing campaigns and strategies to increase customer conversations and generate qualified customer leads.
Compose, develop, evaluate, and conduct training on marketing activities, strategies, sales tools, and selling collateral globally.
Collaborates globally with regional sales and marketing teams to gain alignment and execute effectively marketing activities effectively.

NATURE AND SCOPE

The Marketing Intern – New Markets will report to the Marketing Manager – New Markets. As part of the Global Marketing Team, this position will interact with global stakeholders including regional sales, regional marketing, and global business development teams. Collaboration and respect for varying cultures and markets is essential.

KEY RELATIONSHIPS

Global Marketing Team
Regional Marketing Teams
Business Development Team
Internal Engineering and Innovation Teams

COMMUNICATION AND REASONING ABILITY

Ability to comprehend, analyze, and interpret complex business documents.
Demonstrate a sense of urgency in responding effectively to sensitive issues.
Ability to negotiate effectively with multiple stakeholder groups to take the desired action.

TRAVEL:

None expected

KNOWLEDGE & SKILLS

Working towards a Bachelor’s Degree: Marketing, Business, or related field
Classwork or other experience with business to business marketing preferred
Working knowledge of marketing strategies, channels, and branding.
Superb collaboration skills.
Global mindset with strong customer focus
Market research skills
Strong leadership and interpersonal skills
Excellent oral and written communication skills

WORKING CONDITIONS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job. While performing this job, the employee is regularly required to stand and walk up to 50% of the time. This position requires occasional lifting up to 25 pounds and no travel is expected.

BAC Hiring Compensation Range $22 - $28.

BAC provides additional earnings in the form of overtime as applicable under law.

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