Description
Butler/Till is a results-driven marketing agency offering deeply collaborative client experiences, proprietary technology, and world-class partnerships.? At Butler/Till, we take immense pride in our independent, women-owned and led status, our unwavering commitment to a purpose-driven approach, our B-Corp status, and our unique structure as a 100% employee-owned company (ESOP).
SUMMARY
As an Integrated Planner, you are an integral piece to supporting and stewarding the recommended strategic plan(s) for our clients, working in partnership with your Planning cohort, the Account team, and the Channel Activation teams. You will be responsible for understanding our clients’ business goals, objectives, and campaign strategy to enable pull-through of that strategy in appointed initiatives and/or tactics. Throughout the course of a campaign, you will monitor performance against metrics to fuel optimizations driving KPI performance.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Articulation of strategic, insightful communications approach and media strategy to deliver on client goals
Key Responsibilities:
- Support briefing of channel activation team(s) on strategic objectives to guide execution
- Clearly document plan nuances, changes or client requests to the channel activation team(s) to guide execution
- Maintain consistent knowledge of landscape evolution, leveraging insight to fortify plan recommendations
- Participate in client calls and collaborate with your Integrated Planning team on next steps
Key Outcome: Continued elevation of campaign insights and optimizations tied to business outcomes
Key Responsibilities:
- Monitor performance of campaigns towards client metrics and KPIs, noting how each channel is tracking towards holistic goals
- Engage channel activation team in opportunities to improve performance against client metrics and KPIs
- Recommend cross-channel campaign optimizations to improve performance, partnering with the Supervisor and/or Manager as needed
Key Outcome: Cross-functional collaboration and strategic alignment
Key Responsibilities:
- Collaborate with cross-functional teams to develop strategic work that meets client objectives
- Understand cross-functional workflow processes & coordinate with teams to progress project
Other Responsibilities:
- Ask discovery questions to deepen understanding of client and business challenges, marketplace opportunities, and audience research – approach new projects with curiosity and proactivity
- Build autonomy in pulling syndicated research to tell stories about the clients’ audience, competitive landscape, and marketplace trends that will ultimately impact campaign strategy and tactical approach
Requirements
REQUIRED QUALIFICATIONS
- Degree in Communication, Media, Marketing, Public Relations, or a related field
- 2+ years’ experience in Integrated Planning or another strategic facing role in marketing, advertising, media, and communications
- Excellent written and verbal communication skills, with an eye for detail
- Demonstrated analytical and problem-solving skills
- Intermediate use of Microsoft Office products, including Word, Excel and PowerPoint
PREFERRED QUALIFICATIONS
- Experience working in an agency setting.
- Demonstrated ability to manage complex projects, working with and delegating to other teams, as required
- Knowledge and past experience using Microsoft PowerBI, project management software, media buying/planning software, and syndicated research tools
CORE COMPETENCIES
- CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients?
- COLLABORATIVE: working with teams and across the organization with ease?
- OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance?
- RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments?
- DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIRONMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
EEO DISCLAIMER
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
COMPENSATION
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $45,000 - $63,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
