Communications Specialist

Progressive AE • Full-time • Grand Rapids, Michigan, US • 3d ago

Make an Impact

Progressive Companies has a practice-led, client leadership focus that consistently delivers on its brand promise, purpose, and values. Through strategic thought leadership, support and execution of critical initiatives, and application of tools to consistently deliver an exceptional client experience, Progressive Companies differentiates itself in the marketplace.

The Communications Specialist has an integral role in building and executing communication strategies that effectively engage external audiences and internal employees. This role maintains the voice and tone of the Progressive Companies' brand and culture through communication, technology, materials, and process.

This role is innovative in its support of marketing strategy and employee experience, creating an environment that is a magnet for talent and clients. The Communications Specialist works with team members of the Marketing and Talent teams to support the delivery of an aligned vision and strategy.  

Deliver Results

Work with the Marketing team to build multi-faceted marketing campaigns, with a variety of tactics to create and nurture new leads.
Work cross-functionally to ensure company website content and thought-leadership content is consistently updated, optimized, and reflects the brand.
Develop internal communication campaigns in support of initiatives such as organizational change strategies, all company townhall meetings, corporate initiatives, program rollouts, and employee experience activities.
Ensure a consistent application of the organization’s brand and talent messages across all communication vehicles and key audiences, including performance based design, sustainable and inclusive design initiatives, core values, employee benefits, etc.
Collaborate with team members, IT support teams, and external vendors to manage technical systems used for internal communications and manage updates to the company intranet- known as “Kate “. 
Take photography, create videos, manage/edit podcast recordings in alignment with editorial calendar and project announcements. 
Manage content assets to ensure relevancy and quality; assets may include but not limited to:

- Awards
- Blogs
- Case studies
- Impact videos
- Infographics
- Podcasts
- Project profiles
- Client Testimonials  
- Whitepapers

Work with Director(s) and other stakeholders to create a PR strategy that includes inbound campaign efforts, project announcements, and growth story to build awareness. 
Build a social media content calendar in alignment with the overall marketing content calendar and strategy.
Manage and monitor all social media platforms (Company Intranet, Facebook, LinkedIn, YouTube, Google+, etc.) for the business.
Create SEO strategy to align with organizational goals.

Required Qualifications

A Bachelor's degree in marketing, communications, journalism, or public relations.
4+ years of experience in a related role.
Hard-working, self-motivated, person who is passionate about firm brand and employee experience.
Experience in website content management and intranet development/maintenance.
Exceptional writing and editing skills; can articulate brand voice in all communications.
An analytical mind and interest in using data to optimize strategy and tactics.
Excellent organizational skills to work independently and manage projects.
Extraordinary client service and commitment to connecting to people.
Self-motivated with a strong work ethic.
Strong Google Analytics experience (certification is a plus).

People Matter

Each individual’s background, knowledge, ability, and experience contributes to strengthening our organization and projects. Our dedication to diversity includes company provided training and education, equitable recruitment, a grassroots employee DEI committee, and robust community partnerships.

Progressive Companies is comprised of people with a variety of abilities, races, colors, religions, genders, sexual orientations, national origins, ages, veteran statuses, and more. As an equal opportunity employer, we believe diversity, equity, and inclusion are essential elements of innovative design. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Transforming Spaces. Empowering People.

The talented professionals of Progressive Companies are designers of a bold new future, creating high-performance structures and pathways, delivering on today’s needs and preparing for what’s to come. We live by the idea that design isn’t simply about beauty, it’s about improving strategic outcomes—what we call Performance Based Design. Our work spans across the nation, allowing team members to work on a variety of exciting projects and maximize impact as trusted partners to our clients and communities.

Sustainable and Inclusive

We are dedicated to human-centered, sustainable, and inclusive design practices. We believe diversity, equity, and inclusion are essential to building trust, respect, and truly innovative design making spaces welcoming and accessible to all. Our sustainability approach embraces the AIA 2030 Commitment, together with a range of high performance, restorative, and regenerative strategies with a focus on climate responsive results to maximize positive impact in our industry.

Employee Owned

We act like owners—because we are. From modest beginnings of four original engineering partners in 1962, to almost 300 architects, engineers, designers, and consultants across multiple regional offices today, the energy, resourcefulness, and entrepreneurial mindset you expect from a CEO come standard with every team member.

Culture of Excellence

The firm is continually ranked as one of the Best and Brightest Companies to Work For in the Nation®, with comprehensive benefits including an award-winning wellness program, hybrid work schedule, summer hours, profit-sharing, and employee stock ownership plan (ESOP). We take our work seriously, but have fun along the way, which fuels the creative spirit and supports a focus on work and life integration.
Progressive Companies is committed to development and growth of team members through continuing education, mentorship, growth opportunities, and more. We are dedicated to giving back to our communities, with paid service-learning hours available to every employee and corporate sponsorship for a wide range of community organizations and activities.

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